Macphun arming themselves for the war against “Lightroom Classic”

Oct 19, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Macphun arming themselves for the war against “Lightroom Classic”

Oct 19, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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With Lightroom CC shifting into the cloud, there’s a lot of doubt amongst fans of the former desktop application. They question Adobe’s commitment to the future of the Classic desktop platform, given the big push toward “the cloud”. If this indeed becomes the case, it’s left many users wondering where to go next. Right now, there’s two potential names that spring to mind. Affinity and Macphun.

The latter of those got in touch with DIYP today. Machpun tell us that they have received a lot of questions in response to yesterday’s announcement from Adobe. Users want to know what their plans are for creating a Lightroom alternative. So, now Macphun have a sort-of announcement to make of their own. They’re working on a Digital Asset Management (DAM) application for both Mac and Windows.

YouTube video

The new DAM (I always thought that was an odd sounding acronym), is set to be released in 2018. It will be incorporated into the Macphun Luminar application for both Mac and Windows. And, best of all, it will be a completely free update for everybody who owns Luminar 2018.

At the moment we’re working on the digital asset manager (“DAM”) which will work with both hard drives and cloud storage platforms. It’s going to be a perfect tool for organizing and managing images. Moreover, users will be able to run it along with LR library to compare both DAMs side by side and choose which fits them better.

Macphun tell us that more information will be coming soon. So, we will keep you posted as it comes.

There’s been no new word, at least that I can see, on the Affinity DAM that was mentioned in 2015. One can only hope that they, too, will take advantage of the potential hole Adobe may leave.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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3 responses to “Macphun arming themselves for the war against “Lightroom Classic””

  1. Krzysztof Szyper Avatar
    Krzysztof Szyper

    When will Lumiar support Canon CR2 files? It takes so long to convert to DNG just to make it work. Also Windows beta version is very slow and still buggy.

  2. CanonMinolta Avatar
    CanonMinolta

    LR created the need for DAM and now people are hooked on it … so other companies are trying to recreate it. With a good file system it isn’t actually needed, but we like what we are addicted to.
    Kind of feel sorry for MacPhun having to take away from developing a really great editing system to support this need that Adobe created in people.

  3. Emily Watson Avatar
    Emily Watson

    I don’t think it’s a so-callled war. It’s rather an elaboration of additional features that can serve for users and their convenience. I’m waiting for the new edition of skylum.com/luminar which should be even better than previous ones. Hope they will focus on performance, as usual.