Sony unveils first look at its new “Airpeak” drone designed to carry Alpha mirrorless cameras

Jan 12, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony unveils first look at its new “Airpeak” drone designed to carry Alpha mirrorless cameras

Jan 12, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

Share on:

Sony’s new Airpeak drone system, first announced in November 2020, sees some new developments coming out of CES 2021 as Sony unveils a first look at the new drone, teasing some of its features and benefits. Sony says that the goal of the Airpeak brand is to further develop today’s drone technology while kicking things up a notch for professional creators.

The initial offering, which Sony describes as “the first phase of this project”, will see Sony launch a new business targeted for professional photography and video production during spring of 2021 to go along with the first new drone. And, perhaps not surprisingly, the drone is designed to carry Sony’s Alpha mirrorless cameras.

YouTube video

As well as the teaser video above, Sony also posted a video showing some behind the scenes using Sony’s new Airpeak drone to film a road test for their equally-as-anticipated VISION-S car. The footage, naturally, looks pretty great, because it’s being shot on a (probably full-frame) Sony mirrorless camera with a high-end lens and not the typically small sensors found in built-in cameras on most drones.

YouTube video

While the specs of the drone have not yet been released, including its dimensions, we can get a rough idea in our heads given the size of the camera mounted to it. This isn’t a tiny little consumer drone by any means – although that does not mean they won’t be coming at some point, too. But initially, Sony’s offering is targeted well and truly at the professional user.

It makes sense for them to target this market. In the grand scheme of things, it’s “mid-range” and DJI’s offerings don’t really serve this market all that well. Sure, DJI has some decent drones, but you’re usually either forced to use their cameras (as is the case with the likes of the Mavics and Phantoms) or you’re paying Hollywood production prices for a higher-end Matrice (and a Ronin to bolt onto it) designed for big hefty cinema rigs.

Sony hasn’t said what other brands of cameras the drone may support, if any, not any information about flight time, speed, remote control & monitoring abilities or much of else, at all, really. But we do know that Sony plans to kick the thing into full swing at some point during spring 2021.

 

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

One response to “Sony unveils first look at its new “Airpeak” drone designed to carry Alpha mirrorless cameras”

  1. Harniman Photographer Avatar
    Harniman Photographer

    Now we are talking… I used to fly S900 with Sony A7Rll pain in the ? Comms wise purpose built solutions with proper R&D yaaaas