Photographer created a desert in his studio to photograph the the Audi Q2

Mar 28, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Photographer created a desert in his studio to photograph the the Audi Q2

Mar 28, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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The imagination and skill of photographer Felix Hernandez never ceases to amaze me. When it comes to car photography, he certainly thinks way outside of the box to get the shot. Regularly producing images with miniatures that most people would assume were full size vehicles if they weren’t told otherwise.

In collaboration with Audi Magazine, Felix has been busy building deserts and streets in his studio. All in order to create some stunning images of the Audi Q2. It’s an incredibly meticulous and demanding process. The end results are very much worth the effort, though.

YouTube video

This shoot presented new challenges for Felix, as these models were much smaller scale than he’s used to. Three scenes were created as part of the project, and each required that a set be built to bring Felix’s vision to life. The studio images for the project were created in Felix’s studio in Cancun, Mexico. Then a trip to Dubai was in order to capture the backgrounds.

The background elements, barriers and even the road surface itself were all carefully constructed by Felix to achieve the final look. What always amazes me about Felix’s work, and this image is no exception is making things appear as if they were something else. The road surface, for example, is actually sandpaper. But you’d never realise it just from looking at the final shot.

The second set of images are my favourites in this project. Felix mixed Polvo Fino (a fine cement-like powder) with water to create extremely realistic desert sand dunes.

I couldn’t even imagine trying to build sets like these. Just coming up with the idea of reproducing scenes like these in miniature is mind boggling to me. Actually building them takes a level of skill that I simply do not possess.

The final scene in the series composites an image created in the studio, with the Downtown Dubai early morning skyline and iconic canal bridge.

Getting up early has its reward. I think 70 per cent of landscape photography is about being at the right time and place.

– Felix Hernandez

When the two are combined, the final result works beautifully. And even though this scene doesn’t actually exist in the real world, it would be almost impossible to tell if you didn’t already know.

Personally, I think I’ll stick to photographing life sized subjects, but you’ve got to admire Felix’s ability and dedication.

If you want to see more of Felix’s check out his website and his Behance profile.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “Photographer created a desert in his studio to photograph the the Audi Q2”

  1. Free SVG Images Avatar
    Free SVG Images

    Super duper awesome

    1. Felix Alejandro Hernández Rodr Avatar
      Felix Alejandro Hernández Rodr

      Thanks Free!

  2. JetLi Avatar
    JetLi

    is this commercial stuff or has he just too much spare time?
    sorry no time to read the whole article.

    1. Felix Alejandro Hernández Rodr Avatar
      Felix Alejandro Hernández Rodr

      Hi JetLi… It all started 2 years ago as a personal project… and then went to the commercial side… This is a project for Audi… not for Advertising but for content in their social media…. As a creative you never have spare time… Time is the most valuable resource and spending time for creating, personal projects is as important as commercial projects. Every creative should invest time in this. What started as a personal project, now it has taken mi around the world and to work with “big Brands”… Never underestimate your personal projects… is some of the best investment in time you can do!

  3. jwchretien Avatar
    jwchretien

    This guy show is work on Phlearn facebook page. He is really good and I’m not sure since how long he is professionnal but I think that he is getting more and more popular lately. He does an awesome work.

    1. Felix Alejandro Hernández Rodr Avatar
      Felix Alejandro Hernández Rodr

      Hi jwchretien… thanks for your comments mate!.
      I’m a graphic designer and commercial photographer… I run my own creative studio. I have been doing photography for about 10 years, but the work with scale models is recent… for about two years… I do all the process, form creating the concept, the scenes and models, the photo production and the post!… It started just like a personal project but now had gone to the commercial side as well, doing projects for brands like Audi… 2 Months ago I went to Chicago to visit Aaron Nace of Phlearn… We did a project together as part of his learning courses… I think it will go out soon!… Thanks. Felix.

      1. jwchretien Avatar
        jwchretien

        Really nice to see that you spend time to answer us :)
        I’m not sure if people realise how hard it is to do what you do, but I’ve tried once for the fun of it, with my kids, and it wasn’t easy at all.
        Your photoshop skills(I suppose you use photoshop) are really good.