Nikon officially confirms: “we are developing a new mirrorless camera”

Jul 13, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Nikon officially confirms: “we are developing a new mirrorless camera”

Jul 13, 2017

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Last week, an excerpt from an interview with Nikon’s president got us all stirred up. In this interview, Mr. Kazuo Ushida said that Nikon is developing a new mirrorless camera, but the non-Japanese speakers could only rely on Google translated text. Good guys from DPReview asked Nikon for an official statement, and they confirmed – they are indeed developing a new mirrorless camera and planning to raise the bar in the field.

In the official statement given to DPReview, a Nikon spokesperson said that the details are confidential, but they are developing a new mirrorless product:

“While details are confidential, we can say that we are currently developing new mirrorless products that build upon Nikon’s strengths, and offer the performance prospective customers expect, including the ultimate optics performance, image-processing technologies, strength and durability, and operation.”

According to DPReview, the excerpt from the interview reveals a few more clues when translated by a native speaker. Just like Nikon’s officials mentioned before, the company plans to focus on mid-range and high-end DSLRs. Their goal is to be the top of the genre and gain profits even if the sales are down. The word “Nikonashii” from the Google translated interview is actually “Nikon-ish,” so the company is planning to develop a “Nikon-ish mirrorless camera which is superior to rivals in quality,” and aim it at “smartphone generation.”

Even though the official statement doesn’t contain too much information either, it’s enough to tease us. But more importantly – we now know for sure that a new mirrorless camera is coming from Nikon. There is no further information on the product details. So, I guess now we just have to wait and see if they can really raise the bar, get serious with mirrorless and compete with brands such as Sony and Fujifilm.

[via DPReview]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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14 responses to “Nikon officially confirms: “we are developing a new mirrorless camera””

  1. Kryn Sporry Avatar
    Kryn Sporry

    Didn’t they cancel the development of the same a year ago?

  2. Mike Wardlow Avatar
    Mike Wardlow

    It better look something other than plastic. “Looks like a Leica”

  3. Hugo Pinheiro Avatar
    Hugo Pinheiro

    Never to late for Nikonians! :)

  4. Scott Waltrip Avatar
    Scott Waltrip

    Way to late

  5. Adam Santino Avatar
    Adam Santino

    I don’t think it’s ever too late, but they need to step their game up, big time.

  6. Stefano Ferro Avatar
    Stefano Ferro

    They have surely the knowledge. I just hope for a great and innovative design (asking too much?)

  7. Michael Gara Avatar
    Michael Gara

    this will work if they offer a proper range… DX and FX!

  8. catlett Avatar
    catlett

    Aimed at the smart phone generation … so basically they are providing an interface that makes people fiddle with their cameras all the time and miss what is going on around them?

  9. Theuns Verwoerd Avatar
    Theuns Verwoerd

    For the camera they’re talking about? Yes. The world does not need a fun camera to replace cellphones. When they start talking about something that can beat the A9, then it might be worth listening.

    1. David Sargent Avatar
      David Sargent

      Please, point me to where you found credible source material detailing this new camera, because I’ve yet to see anything other than a confirmation of development. Not a spec other than “mirrorless” has been revealed so I don’t know how you’re forming such an opinion already.

  10. mikerofoto Avatar
    mikerofoto

    F mount please!

  11. Dimitris Servis Avatar
    Dimitris Servis

    Yup

  12. Nguyen Kien Avatar
    Nguyen Kien

    Late is better than never. I will pick one ☝️

  13. Rui Campos Avatar
    Rui Campos

    I hope it is a câmera. .. just a plain good mirror less camera…