Manfrotto has entered the memory card market with new rugged SD, microSD and CompactFlash cards

Jan 11, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Manfrotto has entered the memory card market with new rugged SD, microSD and CompactFlash cards

Jan 11, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, this is a surprise. Manfrotto has entered the world of memory cards. And they’ve done it with UHS-II V90 SD cards, V30 microSD cards, and UDMA7 CompactFlash. They’re called Pro RUGGED memory cards, and Manfrotto says that they are “the toughest memory cards on the market” for professionals.

Although unexpected, the launch of SD and microSD cards makes some sense, but the CompactFlash is an odd choice when everybody else seems to be piling onto the CFexpress bandwagon right now.

https://vimeo.com/371389430

All three types of cards come in 64GB and 128GB flavours, but they don’t all offer the same specifications when it comes to speed. All of them are also extremely rugged, with the SD and microSD cards also advertised as being waterproof (although, most SD cards can handle a spin cycle or two).

It’s an interesting move for Manfrotto, and they’re the last people I would have expected to start producing memory cards – assuming they are producing them, and not rebranding somebody else’s. It’s particularly surprising to see that they’re not focusing on CFexpress.

Pro RUGGED SDPro RUGGED microSDProRUGGED CompactFlash
Read/Write Speed280/250 MB/sec90/90 MB/sec160/130 MB/sec
Impact Payload20kg20kg35kg
WaterproofYesYESNot specified
Operating Temperature-25°C to 85°C-25°C to 85°C0°C to 70°C
V RatingV90V30N/A
Video4K, 6K4K4K

I’d be curious to see how each of these card types compares to the competition when it comes to speed, particularly the UHS-II V90 SD and V30 microSD cards. The latter won’t be able to keep up with something like ProGrade’s UHS-II microSD cards, but at a claimed maximum 90MB/sec, it should be able to at least keep up with something like the SanDisk Extreme Pro microSD cards in most card readers, although potentially more rugged.

At the moment, each of the three formats is available in 64GB and 128GB capacities. The SD Cards are $57.50 and $112.50 respectively (both currently at half price), the microSD cards are $31.99 and $41.99 and the CompactFlash cards are $79.99 and $149.99.

All of them are showing up to buy now on the Manfrotto US online store, as well as the UK online store, but they’re not showing up in any of the usual other online retailers yet.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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13 responses to “Manfrotto has entered the memory card market with new rugged SD, microSD and CompactFlash cards”

  1. Robert Hicks Avatar
    Robert Hicks

    and they only cost 6x what any other vendor offers

    1. Freelance cameraman China/HK Avatar
      Freelance cameraman China/HK

      6x more expensive; that’s means they are good…. Mental game!

  2. Barbara Livieri Avatar
    Barbara Livieri

    No XQDs? ?

  3. Garrick Morgenweck Avatar
    Garrick Morgenweck

    Funny thing, most of the actual memory chips and boards are made in like 2-3 factories in the world. They just get rebranded by each company.

  4. Jolyon Ralph Avatar
    Jolyon Ralph

    Compact Flash cards? Are they still a thing?

    1. Tim Colquhoun Avatar
      Tim Colquhoun

      duhhhh…bonehead

    2. Robert Hicks Avatar
      Robert Hicks

      We found the guy with the automagical camera

    3. Jolyon Ralph Avatar
      Jolyon Ralph

      Are they making cameras with old CF slots any more?

  5. Jay Knickerbocker Avatar
    Jay Knickerbocker

    Are they going to be 3 times as much for no reason?

  6. Don Barnard Avatar
    Don Barnard

    obviously rebadged through a licensing deal with another manufacturer, which raises the question… is the pricing in line with other card makers? becuase red mags were just rehoused generic Chinese sd cards with massive mark-ups…

  7. Chung Dha Lam Avatar
    Chung Dha Lam

    Depends on which memory factory Vitec has bought, but honestly Sandisk still safest cards to buy and wont use other brands.

    1. Jolyon Ralph Avatar
      Jolyon Ralph

      Funny, the only ones I’ve had fail are Sandisk, especially because their plastic shell SD cards are fragile and break easily.

    2. Chung Dha Lam Avatar
      Chung Dha Lam

      Jolyon Ralph All mine still working and one not broken. Major fails I got are Lexar with corrupter files and Kingston while plastic shell came apart.