How To Look Good On A Webcam or Vlog

Feb 10, 2018

JP Danko

JP Danko is a commercial photographer based in Toronto, Canada. JP can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand. To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube. JP’s photography is available for licensing at Stocksy United.

How To Look Good On A Webcam or Vlog

Feb 10, 2018

JP Danko

JP Danko is a commercial photographer based in Toronto, Canada. JP can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand. To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube. JP’s photography is available for licensing at Stocksy United.

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How to look good on a webcam or vlog

If you’re a creative professional, chances are that you use a webcam for business.

Whether it’s a client video conference, screen capture tutorial or your vlog, how you look on your webcam reflects how your business is presented to the world.

So, have you noticed that almost everyone looks terrible on their webcam?

Well, in this article I will give you a few tips to look good on a webcam or vlog.

There are three key technical factors that will make sure you look your best on a webcam.

Of course, you should also present yourself how you want to be seen by others – ie. do your hair, wear something appropriate, smile and sit up straight.

Remember you are representing your brand and how you look goes a long way towards how your brand will be judged.

Webcam Lighting

The most important factor to look good on a webcam is to upgrade your webcam lighting.

Most people rely on whatever ambient light is available when they happen to be on a webcam – which is usually very dull interior office lighting.

If you’re lucky you might have a nice bright window available – but it’s not always sunny…or daytime.

Further, there are two distinct zones in every webcam composition that should be considered – your face and the background.

With overhead ambient light these two zones almost never balance – so to expose your face correctly, your webcam will overexpose the background – or use some sort of nasty gain algorithm to boost the shadows.

Ambient Webcam Lighting

Here is an example in my office with overhead LED pot lights (which are actually pretty good quality light sources compared to a lot of generic office lighting).

You can see that my face is underexposed, while the background is overexposed, and because the webcam’s picture control software is trying to even everything out – the whole thing just looks awful!

To improve this situation, I use a DIY beauty dish video light to light my face with a nice soft flattering light, while I dim the overhead ambient lights to underexpose the background.

(Here is a link to my DIY Beauty Dish Video Light for Less Than $50 if you would like to make your own).

Ambient Webcam Lighting

This is my desk setup for capturing video on the webcam.

The advantage of a beauty dish is that it produces a nice soft high quality light – but if you don’t have one or don’t want to make one – almost anything is better than nothing.

Try using a desk lamp reflected off a wall or a table lamp with a white lampshade instead – just place your lightsource slightly above and slightly to the side of your face.

Webcam Background

Obviously your face is the most important part of a typical webcam shot, but people always forget about the background!

What is in the background gives viewers subliminal messaging about your business and how you operate – so it should never be an afterthought.

Most importantly, clean up all clutter, your dirty laundry and anything else that is not related to the impression of your brand that you want to project to your webcam video viewers.

Remember, you are in control of this space and what is and isn’t in the webcam frame – make it look good!

How to look good on a webcam or vlog

This is the background in my office.

I’m a photographer, so I have an interesting photo hanging on the wall that is consistent with the style of work that I want my brand to be associated with (I specifically ordered this print for this purpose).

Then there is a simple barn board shelf with various cameras and lenses, related to what I do and some neat, tidy and stylish office cabinets.

The cat is just a bonus ;)

I don’t love the open cupboard (I need to put a door on it) and I think I will paint the white electrical outlets the same color of the wall – but for now it’s not bad.

Webcam Quality

No matter what webcam you’re using, the quality isn’t going to be that impressive.

I use a Logitech C920 webcam which is a fairly inexpensive 1080p webcam.

The image quality is OK for webcam video chats or screen capture video tutorials, but it’s not great for vlogging (a DSLR or mirrorless is a better choice, but more complicated).

I really wish I could find an inexpensive way to use a Sony mirrorless or full frame DSLR as a webcam (it is possible, but requires an expensive video capture device) so for now I’m stuck with the Logitech.

If you would prefer to use a Nikon or Canon DSLR, SparkoCam, works great. You get way better optics, dynamic range, low light performance and depth of field.

SparkoCam

No matter what webcam you’re using, you can improve how it looks with a few simple webcam setting adjustments.

First, because of their small sensors and high compression, webcams tend to really suffer in low light, so try to make your webcam video lighting as bright as possible.

Next go into your webcam’s settings menu and manually set your camera controls.

How to look good on a webcam or vlog

Here are the settings for the Logitech C920 – I toggled off the “Right Light” setting and the “Auto” exposure/gain and “Auto” white balance settings as well.

With all of these settings set to auto, the webcam always tries to expose for the background (because it’s not programmed to recognize a dedicated video light) and for some reason it always sets the white balance to Trump tangerine.

With most webcams there is also a setting that allows you to slightly zoom in and pan and tilt the camera. This is a good option to crop out anything around the edges of the background that you might want to hide.

Manually controlling these settings allows me to tweak the image to look how I want it to look.

And since I am usually in the same setting with the same lighting, once they are saved, I don’t have to re-adjust them.

PS – Don’t Forget About The Audio

Hey, now that you’re going to do all that work to look great on your webcam – don’t forget about the audio!

That little microphone built into your webcam is too small and too far away to record decent audio.

Use a lavalier mic or a desktop mic instead.

I use a Blue Nessie ($76.99 from Amazon) which is an easy to use, good quality desktop mic.

Blue Nessie

Better Than Average

And here is the finished webcam image – it’s not perfect, but I think that it looks quite a bit better than average – properly exposed subject with good light, interesting and clean underexposed background, good white balance.

How to look good on a webcam or vlog

What Do You Think?

Is it worth the effort to get better looking webcam video, or is it ok to just look as bad as everyone else.

Is bad webcam video actually that bad – or am I making a big deal out of nothing.

Do I really look any better than the auto-ambient settings?

What do you do to look better on a webcam?

Leave a comment below and share your thoughts!

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JP Danko

JP Danko

JP Danko is a commercial photographer based in Toronto, Canada. JP can change a lens mid-rappel, swap a memory card while treading water, or use a camel as a light stand. To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube. JP’s photography is available for licensing at Stocksy United.

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8 responses to “How To Look Good On A Webcam or Vlog”

  1. Greg Henry Avatar
    Greg Henry

    My list consists of something different… only 1 item: I need to look like someone else. ?

  2. Mike Avatar
    Mike

    You might want to think about whether to ‘advertise’ on Youtube all of the camera gear you apparently leave in unlocked in your office.

    1. JP Danko Avatar
      JP Danko

      That’s what the attack cat is for! ;) The only thing that I own that I am genuinely worried about losing is my NAS.

    2. Daniel Limbach Avatar
      Daniel Limbach

      Really? Everyone has something of value in their home. Nobody is going to rob this person because they see his workstation on a photography website.

  3. Kristen Avatar
    Kristen

    So I have a Logitech webcam and have to do pop up chat sessions for my job. I would like it set to look my best. Is there an app that will adjust the setting for me or just use Logitech?

  4. deckm00 Avatar
    deckm00

    Any alternatives to the Luminus PLZC4525 PAR38 bulb? Seems they’re not made anymore.

  5. Jeffrey Spencer Avatar
    Jeffrey Spencer

    The cost difference between Sparkocam license and using an HDMI pass-through capture device ($50) is non-exIstent. The problem with using a proper DSLR as a webcam is more problematic because of the auto-off function of most cameras for video preview. Some DSLR do not allow you to disable the auto-off feature unless you have an external power source, and that’s another expense ($30). Some will only allow you to use live-view for 25 minutes. Thank you EU for your stupid regulations (no DSLR can shoot more than 30 minutes due to EU regulations).

  6. fahad raza Avatar
    fahad raza

    SparkoCam Crack is an amazing video effects tool that allows you to request live chat and video. Moreover, you can use this tool for any kind of DSLR webcam for this belief such as B. Nikon, Canon, and many others.