Leica’s White Edition M10-P is now official and it’ll cost you close to $17,000

Dec 19, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Leica’s White Edition M10-P is now official and it’ll cost you close to $17,000

Dec 19, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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When images first leaked of a white Leica, I thought it looked absolutely stunning. I knew it was going to be well outside of my budget, but I didn’t expect the price tag it’s been given. The White Edition Leica M10-P has now been officially announced. A US price was not released, but the UK price is £12,750, which works out to around $16,700. Of course, you don’t just get the camera for this price. No, that would be silly. You also get a silver chrome Summilux-M 50mm f/1.4 ASPH lens.

SensorFull-frame 24x36mm CMOS
Lens MountLeica M
Max resolution5976 x 3992
File formatDNG, JPG
StabilisationNone
Shutter speed1/4000 to 8 seconds (to 125 seconds in aperture priority), Bulb mode
ISOAuto, 100 to 500
Flash Sync1/180 sec
Continuous shootingUp to 5fps
Focus typeManual focus only
ViewfinderOptical
LCD3″ 1,036,800 dot fixed touchscreen LCD
ConnectivityWiFi
Dimensions5.5 x 3.1 x 1.5″ (139 x 80 x 38.5mm)
Weight1.5lb (680g)

Focal Length 50mm
Maximum Aperture f/1.4
Minimum Aperturef/16
Lens MountLeica M
Format CompatibilityFull-Frame
Angle of View47°
Maximum Magnification1:11.3
Minimum Focus Distance70cm
Optical Design8 Elements in 5 Groups
Focus TypeManual Focus
Image StabilizationNo
Filter Size46mm
Dimensions (ø x L)52.5 x 53.5mm
Weight335 g

Only 350 of the sets will be sold worldwide, which Leica says it takes its design cue from the Leica M8 “White Edition” released in 2009. The camera itself is your standard Leica M10-P, other than the paint job. And it does look pretty sexy. Whether it’s £12,750 kinds of sexy is a decision I’ll leave up to you.

Leica says that the camera is on sale already, although I don’t see it in the Leica online store yet. If you’re looking to spend this kind of money on a camera, though, I’m sure you’ll find a way.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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14 responses to “Leica’s White Edition M10-P is now official and it’ll cost you close to $17,000”

  1. Angelina Wiese Devine Avatar
    Angelina Wiese Devine

    It looks nice – but not $17.000 nice… even if santa brought it, I would sell it and spend the money of something more valuable to me.

  2. Michael Estwik Avatar
    Michael Estwik

    Explain it to me, what is it with this camera that make it worth 17 grand?
    The specs are mediocre, might have been great like fifteen years ago, but by today’s standards… I’ll guess that the logo, that is the branding, costs $10 000 and the rest is actually for the camera itself.

    1. Alexander L. Harris Avatar
      Alexander L. Harris

      Not that I think it’s worth that either, but where could you get those specs 15 years ago that would’nt have cost you as much or more no matter whose name was on it?

    2. Marc Stokes Avatar
      Marc Stokes

      think that’s the point Alexander, 15 years ago this spec was worth that money, regardless of who’s name was on it. But today? Not even close.

    3. Vincent Reyna Avatar
      Vincent Reyna

      because they know someone will buy them. and it makes people say forget it, ill just buy a regular. not you, not me….but someone out there will.

  3. Duncan Knifton Avatar
    Duncan Knifton

    more money than sense if anyone buys this !?

  4. Martin Martinez Avatar
    Martin Martinez

    17k for 5fps! What a crap :D

  5. Benoit Geets Avatar
    Benoit Geets

    ridicule

  6. Sergi Yavorski Avatar
    Sergi Yavorski

    I’d buy it if it also doubled as a matter replication device?

  7. Michael Ciurleo Avatar
    Michael Ciurleo

    I’ll take the 17k and grab the Fuji Med format instead.

    1. Michael Ciurleo Avatar
      Michael Ciurleo

      Nope already filled my camera gear quota for the next 2 years lol.
      Maybe next purchase.

  8. Avan Patel Avatar
    Avan Patel

    People really don’t understand luxury products. There’s people that buy used second hand cars for $1000 and there’s people that buy cars that worth (well, millions) because they can. Both do the same job, its people’s money. If someone has to explain why its worth 17,000 – you’re clearly not the target market.

    1. Kedar Pai Avatar
      Kedar Pai

      Avan exactly. I bought knife once for ridiculous price for most people. I saved up for it for a very long time. Till today, I get asked why, and how is it different than knife 8th of its price. It’s not.. But gotta have it..

    2. Michael Estwik Avatar
      Michael Estwik

      As I wrote above, you pay $10 000 for the logo and $7000 for the mediocre specs.