Leica’s White Edition M10-P is now official and it’ll cost you close to $17,000
Dec 19, 2019
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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When images first leaked of a white Leica, I thought it looked absolutely stunning. I knew it was going to be well outside of my budget, but I didn’t expect the price tag it’s been given. The White Edition Leica M10-P has now been officially announced. A US price was not released, but the UK price is £12,750, which works out to around $16,700. Of course, you don’t just get the camera for this price. No, that would be silly. You also get a silver chrome Summilux-M 50mm f/1.4 ASPH lens.
| Sensor | Full-frame 24x36mm CMOS |
| Lens Mount | Leica M |
| Max resolution | 5976 x 3992 |
| File format | DNG, JPG |
| Stabilisation | None |
| Shutter speed | 1/4000 to 8 seconds (to 125 seconds in aperture priority), Bulb mode |
| ISO | Auto, 100 to 500 |
| Flash Sync | 1/180 sec |
| Continuous shooting | Up to 5fps |
| Focus type | Manual focus only |
| Viewfinder | Optical |
| LCD | 3″ 1,036,800 dot fixed touchscreen LCD |
| Connectivity | WiFi |
| Dimensions | 5.5 x 3.1 x 1.5″ (139 x 80 x 38.5mm) |
| Weight | 1.5lb (680g) |
| Focal Length | 50mm |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Lens Mount | Leica M |
| Format Compatibility | Full-Frame |
| Angle of View | 47° |
| Maximum Magnification | 1:11.3 |
| Minimum Focus Distance | 70cm |
| Optical Design | 8 Elements in 5 Groups |
| Focus Type | Manual Focus |
| Image Stabilization | No |
| Filter Size | 46mm |
| Dimensions (ø x L) | 52.5 x 53.5mm |
| Weight | 335 g |
Only 350 of the sets will be sold worldwide, which Leica says it takes its design cue from the Leica M8 “White Edition” released in 2009. The camera itself is your standard Leica M10-P, other than the paint job. And it does look pretty sexy. Whether it’s £12,750 kinds of sexy is a decision I’ll leave up to you.
Leica says that the camera is on sale already, although I don’t see it in the Leica online store yet. If you’re looking to spend this kind of money on a camera, though, I’m sure you’ll find a way.
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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14 responses to “Leica’s White Edition M10-P is now official and it’ll cost you close to $17,000”
It looks nice – but not $17.000 nice… even if santa brought it, I would sell it and spend the money of something more valuable to me.
Explain it to me, what is it with this camera that make it worth 17 grand?
The specs are mediocre, might have been great like fifteen years ago, but by today’s standards… I’ll guess that the logo, that is the branding, costs $10 000 and the rest is actually for the camera itself.
Not that I think it’s worth that either, but where could you get those specs 15 years ago that would’nt have cost you as much or more no matter whose name was on it?
think that’s the point Alexander, 15 years ago this spec was worth that money, regardless of who’s name was on it. But today? Not even close.
because they know someone will buy them. and it makes people say forget it, ill just buy a regular. not you, not me….but someone out there will.
more money than sense if anyone buys this !?
17k for 5fps! What a crap :D
ridicule
I’d buy it if it also doubled as a matter replication device?
I’ll take the 17k and grab the Fuji Med format instead.
Nope already filled my camera gear quota for the next 2 years lol.
Maybe next purchase.
People really don’t understand luxury products. There’s people that buy used second hand cars for $1000 and there’s people that buy cars that worth (well, millions) because they can. Both do the same job, its people’s money. If someone has to explain why its worth 17,000 – you’re clearly not the target market.
Avan exactly. I bought knife once for ridiculous price for most people. I saved up for it for a very long time. Till today, I get asked why, and how is it different than knife 8th of its price. It’s not.. But gotta have it..
As I wrote above, you pay $10 000 for the logo and $7000 for the mediocre specs.