Leica goes Bond with the new Leica D-Lux 7 007 Edition
Feb 23, 2023
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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Leica’s famous for their limited edition runs of cameras. This time, it’s to celebrate the exhibition of photographs from James Bond films spanning more than 60 years since the character’s on-screen debut in 1962. The exhibition, titled “Photographs from the James Bond Archive”, is thanks to film producer Michael G Wilson, who has opened up EON’s archive of photographs shot during filming of the movies.
To go along with the exhibition, Leica has released a limited special Leica D-Lux 7 007 Edition camera. It features the familiar bond “gun barrel” design on the lens cap and is emblazoned with the 007 logo on top. The run is limited to only 1,962 units worldwide – matching the year of the first movie release – in a specially designed presentation box.
In all respects except its appearance, the Leica D-Lux 7 007 Edition is identical to the standard Leica D-Lux 7. Initially announced in 2018, it contains a 17-megapixel (4736 x 3552 resolution) sensor with a built-in 10.9-34mm f/1.7-2.8 ASPH lens offering a field of view equivalent to that of a 24-75mm focal length range on a full-frame camera. It sports the same 2.76m-dot EVF add 3″ 1.24m-dot touchscreen LCD of the standard model, and offers 4K UHD video at up to 30 frames per second.
Continuous stills shooting is available at up to 11 frames per second, with mechanical shutter speeds as fast as 1/4,000th of a second or electronic shutter speeds as high as 1/16,000th of a second. It features a single SD card slot for storage and all of the usual WiFI and Bluetooth connectivity to your smartphone that we’ve come to expect from modern cameras.
The idea of a limited edition Leica (or any Leica at all, really) never appealed to me all that much, but I kinda like this one. I can’t imagine this one sticking around for very long and expect all 1,962 of them will get snapped up pretty quickly.
The Leica D-Lux 7 007 Edition is available to buy now from Leica stores worldwide or at the Leica Online Store. The “Photographs from the James Bond Archive” exhibition is on display at the Leica Gallery in London until March 21st, 2023.
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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One response to “Leica goes Bond with the new Leica D-Lux 7 007 Edition”
I mean, I love Leica. They look great. I do think this will have more that 007 zeros. Which is kinds ridiculous for a D-Lux. But its cool.