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Japan’s top selling cameras in 2021, and not a DSLR or Nikon in sight!

Jan 11, 2022 by Alex Baker 12 Comments

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The end of year report for Japanese camera sales in 2021 has been published, and it’s a little surprising, to say the least! No DSLRs, Nikon or Full Frame camera reached the top 10 in sales. While we hear the most noise about the biggest, newest and most expensive cameras, it’s worth noting that often those are not the most popular in terms of what people actually buy.

The list itself was compiled by Japanese body BCN Retail and the data accounts for around 40% of Japan’s sales market including the nation’s major camera retailers.

  1. Sony A6400 – Double Zoom Lens Kit, Black
  2. Canon EOS Kiss M2 (Canon EOS M50 Mark II) – Double Zoom Kit, White
  3. Canon EOS Kiss M (Canon EOS M50) – Double Zoom Kit, White
  4. Sony A6400 – Double Zoom Lens Kit, Silver
  5. Sony ZV-E10 – Power Zoom Lens Kit, Black
  6. Canon EOS Kiss M2 (Canon EOS M50 Mark II) – Double Zoom Kit, Black
  7. Canon EOS Kiss M (Canon EOS M50) – Double Zoom Kit, Black
  8. Fujifilm X-A5 – Lens Kit, Silver
  9. Olympus PEN E-PL10 – EZ Double Zoom Kit, White
  10. Fujifilm X-A5 – Lens Kit, Brown

As you can see from the list above it is largely dominated by APS-C and four-thirds cameras, many of which are three or four years old. The only new camera to make the list is the Sony ZV-E10 which is again a smaller mirrorless APS-C camera.

The other interesting feature is the distinct lack of any Nikon brand cameras appearing in the top 10. Could it be that (in Japan at least) people are preferring smaller, lighter, more casual cameras that fit a content-creator lifestyle as opposed to a “serious professional photographer” outlook, whatever that is?

Perhaps the one thing that we shouldn’t be so surprised about is the price point of these cameras. Most are between $600-$800, which for the majority of enthusiasts and people wanting to take good photos but not wanting to invest in a fully pro-level camera seems like a decent balance of price to value.

Along with the declaration from Canon recently that it will be leaving DSLRs behind in the next few years, I think the writing is firmly on the wall that the days of big chunky DSLRs are numbered, at least for the average photographer.

Are you new to photography? Still trying to figure out what camera you want to buy? Check out our beginner camera buying guide here.

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Filed Under: news Tagged With: 2021, camera sales, Japan

About Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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