Instagram will allow users to post hour-long vertical videos, report says

Jun 7, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Instagram will allow users to post hour-long vertical videos, report says

Jun 7, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Instagram may be starting to change as we know it. Going from the platform of quick posts and instant gratification and branching out into long-form video content. At least, according to the Wall Street Journal. Yes, hour-long vertical videos. It’s a strange prospect, but as Engadget suggests, it’s not outside the bounds of reason.

Facebook has been putting a big focus on video content recently, and as they own Instagram, it’s a natural potential progression. And it’s a lot more advertising revenue for Facebook (which they need, given the number of people ditching Facebook-owned platforms lately).

WSJ says that the company is focusing on vertical videos for the new long-form format, but that that may change before such a feature would launch.

Watching on a phone, though, isn’t so bad for vertical videos. But it does kind of limit your audience, I think. It almost forces you to only put your content on their platforms and only watch on a mobile device. YouTube certainly isn’t somewhere people are flooding to upload vertical videos, and if you’re watching on the desktop or your TV, you’re wasting a big chunk of your big expensive screen.

For anybody looking to produce more polished shows with a high production value, it will be a big gamble to take. If you can’t really use the final edit on other platforms, platforms that really only utilise the more traditional horizontal format video, it could more than double your costs if you want to put it on YouTube, for example.

So, it’s going to be interesting to see what kind of a reception it gets if it launches, given the typical disdain for vertical videos.

I’m also curious how they expect people to edit and upload hour-long videos from their phones.

[Wall Street Journal via Engadget]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “Instagram will allow users to post hour-long vertical videos, report says”

  1. Marco Peixoto Avatar
    Marco Peixoto

    What they should do was FORBID Vertical videos of any kind!!!!

  2. Graeme Simpson Avatar
    Graeme Simpson

    I get it. The amount of viewers that currently use Instagram stories is immense. Where I work we started doing short stories and we get 5 times more viewers than our youtube viewers a day than we do in a week on YT. An hour is possibly too long but it’s still got great potential.

  3. Richard Doktor Avatar
    Richard Doktor

    And once again the actions of complete idiots are imposed on ordinary people. It’s so weird, you want to scream. Only mentally abnormal individuals make videos in portrait format. Why is such mental nonsense taken up and encouraged? Are all people really that deranged? Unbelievable …