Instagram appears to be testing black and white interface in its smartphone app

Apr 26, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

Instagram appears to be testing black and white interface in its smartphone app

Apr 26, 2016

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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File this under non-essential-but-interesting news.

Reports are coming out that Instagram is potentially looking at implementing a black and white design throughout the entirety of their application.

First reported by Anton Abramov via The Verge, a series of screenshots captured show off a monochromatic interface throughout the entirety of the Instagram iOS app.

As expected, it appears this is merely an A/B testing result. In a comment to The Verge, an Instagram spokesperson said, ‘We often test new experiences with a small percentage of the global community […] This is a design test only.’

Personally, I love the possibility of Instagram going all black-and-white.

https://twitter.com/CaseyNewton/status/725050806060339200

When it comes to displaying photos on a screen, I’ve always been a fan of an interface void of as many colors as possible as a means of putting emphasis on the composition and colors in photographs.

While Instagram’s blue design is by no means distracting, it would make sense to take a more monochromatic approach to better put the focal point on the images themselves.

If you happen to see the monochrome interface at work in your Instagram app, we’d love if you shared screenshots in the comments below.

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Gannon Burgett

Gannon Burgett

Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.

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