Google is giving away Nik Software’s entire desktop collection away for free
Mar 24, 2016
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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Nik Software, now owned by Google, has announced today that their entire Nik Collection is available for free, to everyone.
Citing their goals to focus on long-term investments in their photo editing tools for mobile devices, Nik says the desktop versions of their plugins, which range from sharpening tools to analogue filter applications, will be available without cost to photographers around the world.
This, of course, is a move that’s easily subsidized by Google’s acquisition of Nik Software, meaning profits from their desktop programs aren’t of much interest to Google.
Starting March 24, 2016 the entire Nik Collection will be free to download. This includes Analog Efex Pro, Color Efex Pro, Silver Efex Pro, Viveza, HDR Efex Pro, Sharpener Pro and Dfine.
For those who have purchased the collection in 2016, Nik says you will receive a refund, which will be issued back in the ‘coming days’.
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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[…] in 2016, Google started giving away the Nik Collection for free. It finally abandoned it in 2017, and DxO soon took over. The Nik Collection 2 is available on […]