Fujifilm expected to launch clickless aperture lenses in 2017 aimed at video shooters

Oct 26, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fujifilm expected to launch clickless aperture lenses in 2017 aimed at video shooters

Oct 26, 2016

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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According to “new sources”, Fuji Rumors are reporting that Fuji are starting to take a serious interest in video. They say that Fujifilm will launch lenses with clickless apertures sometime in 2017. These lenses will be designed for users of the Fuji X system who primarily use their cameras for video.

The fast & accurate AF of the recently released Fujifilm X-T2 as well as outstanding image quality, it has fast become a favourite for some video shooters. Having native lenses and not relying on various adapters to use other system lenses will make a big difference.

Fuji Rumors say that they are unsure if Fuji will start to produce clickless versions of their existing lenses, or if they will release an entirely new range. Either way, it’ll be interesting to see if this one turns out to be true. Fuji make some of the best cinema lenses available with prices approaching $100k. So, they’ve already proven their worth in the moving picture market.

If Fuji are making more of a push toward video, it’s going to shake things up a little. Sony have already admitted that the X-T2 is a bit of a threat to their A7 series. With the number of video shooters out there using Sony, I’d be curious to see how Sony respond.

What do you think? Do you shoot Fuji X? Are you using it for video or stills or both? Do you shoot Fuji X for stills but use something else for video? Are you sick of all these companies focusing towards video and wish they’d just stick to photography? Let us know and tell us your thoughts in the comments.

[via Fuji Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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