DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Facebook buys GIPHY, plans to integrate it into Instagram

May 15, 2020 by Dunja Djudjic 3 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Facebook has just bought GIPHY, the popular GIF-sharing platform. According to the announcement, the company plans to integrate it into Instagram, making it easier to find and use gifs in this app. The details of the price haven’t been disclosed, but an official information is that it cost Facebook $400 million.

Axios shared the alleged price of the acquisition before the news even became official. Facebook later announced it on the blog, but of course, without going into financial specifics. Vishal Shah of Facebook writes:

“A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone. By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct.”

GIFs from Giphy have already been a part of Instagram, particularly its Stories. However, the Facebook app, Messenger and WhatsApp have also use GIPHY’s API for years, Shah explains.

“GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners.”

But what about GIPHY ? What will change? Shah writes that “people will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.” I assume that it will also get Stories and a gazillion ads like Instagram and Facebook, but let’s cross that bridge when we get to it.

[via Engadget]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Facebook Plans To Scan Photos You Did Not Post And Suggest That You Share Them Canon Set To Integrate Imaging Devices With The Connect Station CS100. Introduces 5 PowerShots G-Technology shows how their kit can integrate into DIT carts on movie shoots Facebook can track every image uploaded to it even outside of Facebook with a “hidden” digital tag

Filed Under: news Tagged With: Acquisition, facebook, giphy, Instagram

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

« Photographer faces $1,000 fine and jail time for shooting a wedding during COVID-19 emergency order
Beatles photographer Astrid Kirchherr dies at 81 »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Tokina announces shoe-mounted red dot finder for long telephoto lenses
  • Laowa announces the super wide FF 15mm f/2 Zero-D for Leica M
  • How I took challenging Aurora photos on a steep “platform” cliff at -20 °C
  • How I shot abstract light orbs with a 360 camera and camera rotation
  • Color theory, RAW files, and RAW developers

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy