Photographer crashes $350K supercar through showroom window during photo shoot
Jul 15, 2016
Share:

Sometimes, when you’re out making photographs, you have a bad day. Other times, you have a really bad day. This seems to be the latter after a photographer allegedly drove a $350,000 Lamborghini Aventador through a car showroom window.
The Lancashire Evening Post reports that a man, believed to be the photographer, got behind the wheel of the Aventador in order to reposition it slightly for a better shot during a shoot at Amari Supercars in Preston, England.
Eyewitnesses told the LEP that the car suddenly lurched forward and crashed through the front window of the showroom. With a car that can reach 0-62mph in only 3.4 seconds and has a top speed of 202mph, I can imagine it might be somewhat twitchy on take off.
The Lambo was in a right state – and so too was the bloke who’d been driving it.
– An eye witness
New Aventadors sell for around £260,000 (about $350,000), and bystanders said that at least one Ferrari, possibly two, inside the showroom had also been damaged in the crash.
Driver crashes £150K Lamborghini into car showroom: https://t.co/OPnjht0Lr3 pic.twitter.com/UbB0RvSJ8e
— Lancashire Post (@leponline) July 13, 2016
An ambulance was apparently called as a precautionary measure to check on the driver, but no injuries have been reported. Amari Supercars are staying pretty quiet, but they do seem to be keeping their sense of humour about the whole thing after putting out this tweet.
Thanks for your support @thesimongregg we had a 'smashing day' absolutely no injuries thankfully and our great team came together. Well done
— AMARI™ (@Amarisupercars) July 13, 2016
I still wouldn’t fancy being in this photographer’s shoes right now, though. It’s great that everybody’s safe and sound, but that’s a hell of an expensive mess to be responsible for.
Funnily enough, though, I almost was. I applied for the photographer position at Amari Supercars myself last year before joining DIYP. I guess I should’ve put “Never driven a car through a showroom window” on my CV.
Everything happens for a reason, I suppose.
Let us know your thoughts in the comments.
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.




































Join the Discussion
DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.
20 responses to “Photographer crashes $350K supercar through showroom window during photo shoot”
Cameron’s dad is going to lose his mind.
itll buff out
No no no …
From the pictures, looks like it resulted in much more interesting photos! ?
If it was the photographer behind the wheel, why!? I rarely touch/reposition human models. I’m definitely not touching anything that costs six figures. The client can move it, and take responsibility if anything goes wrong.
That is one hell of a photographer..
Guess that’s why we all have to get million dollar photo shoot insurance.
I guess driver was distracted by suddenly appeared rare pokemon.
Jo! A mí que me dolió romper un 24 f 2.8 que llevaba sin asegurar…..
well there’s no action shot of the car with flying glass, so I think a reshoot in in order.
Adrian Blair noooooo…..I am crying for the guy
Bummer lol
400 or so probably.
rotfl… you better hire someone who has a clue about cars.
“With a car that can reach 0-62mph in only 3.4 seconds and has a top speed of 202mph, I can imagine it might be somewhat twitchy on take off.”
driving a lambo is no big problem. just don´t push it like a pinto.
parking IS a problem.
Looks like an Aventador SV… Little more than $350k…
. Who knew that #Supercars ran Windows? #crash
Why you should use a protective filter….. oh wait, not in this case!
This is why we can’t shoot nice stuff.
That’s a small price for the PR they got….
I say give that photographer a big fat tip!
Ohoh,I get it.You didn’t get the gig so you made a little spell with the help of Veronica the gipsy witch.