While some may argue that Instagram’s test of hiding like counts is aiming to take the pressure of posting, a new report suggests that the real reason behind this move is to get you to spend more with the app.
A recent report by CNBC suggests that the reason behind Facebook’s Instagram’s recent test is not only a simple go at making the app a less stressful place. There may be another motive behind this effort. A hypostasis inside Facebook’s growth and data science teams suggests that getting rid of like counts motivates posting. It removes the bitter taste of having posts with a small number of likes.
CNBC explains it perfectly:
The theory goes that by hiding like counts, users may feel less self-conscious when they post photos or videos that don’t receive many likes. This in turn may serve as a catalyst for getting users to post more often
According to CNBC, three former Facebook employees shared this information.
In a recent interview to Wired, Instagram leader Adam Mosseri explained the move against “likes” by saying that “Our interest in hiding likes really is just to depressurize Instagram for young people.” and that “[Instagram] will make decisions that hurt the business if they help people’s well-being and health“.
What do you think the motive behind killing the like count is?