The Chroma is a new and unique large format technical camera

Feb 12, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Chroma is a new and unique large format technical camera

Feb 12, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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I find the rebirth of film to be absolutely fascinating to watch. No longer are they merely the tools we need to do our jobs. They’re something more than that now. They’re a passion. People are using them because they want to, and not because they have to. And that’s why I find it so interesting. That so many people still want to shoot with film. Not only that but now new film cameras are still being developed, too.

This one is called the Chroma, and it’s been developed by UK-based photographer Steve Lloyd and being funded through Kickstarter. Chroma is a 4×5 large format technical camera with all the front and rear standard movements one would expect from such a beast. What one doesn’t expect in a camera like this, though, is this kind of price. At only £250, it’s an absolute steal.

https://www.kickstarter.com/projects/1794420225/chroma-the-unique-4×5-technical-camera

The Chroma hammered its initial £10K goal in just a day or two of going live. It currently sits just shy of £25K and doesn’t seem to show any signs of slowing down.

As with many large format cameras, the Chroma is designed around a modular principle. It is built from high-quality acrylic available in a variety of colours, which is laser cut to provide accuracy and consistency with each and every camera.

The complete Chroma comes with the base, front and rear standards, bellows, magnetic ground glass plate, 0.4mm pinhole board (f/225 at 90mm), Linhof/Wista style lens board with choice of Copal 0/1/3 hole. There’s no lens included at this price, for obvious reasons, but this allows you to use it with whichever lens you prefer, and just order it with the appropriate mount board. It doesn’t mention anything that I can see on the Kickstarter campaign page, but I would guess you’ll be able to order extra lens mount boards with different holes if you need more than one.

The movements available in a camera at this price point are very impressive.

  • 40mm rise / 40mm fall
  • 30mm of shift each way
  • 45 degrees of forward/ backwards tilt
  • Swing only limited by lens coverage and bellows
  • 300mm maximum bellows draw
  • Multiple mount points for front standard

And it also packs up quite small, too. Opened it’s 180 x 210 x 235mm (180 x 330 x 235mm with full bellows extension). When closed it packs down to 210 x 180 x 117mm. Easily small enough to slip into a small messenger bag, and weighing in at only 1592g (including the ground glass) it’s super light, too.

The back takes a standard 4×5 double dark slide film holder and easily rotates 90 degrees to accommodate landscape orientation. It should also fit just about any holder that will also fit in a standard 4×5 DDS slot.

Being laser cut from 3mm and 5mm acrylic, each camera is essentially made to order and allows for a variety of colours. You can have red, pink, blue, white, green, purple, yellow, black or, naturally, matte black. The latter might be the most practical option for many. The nature of its construction, along with the modular design, also potentially leads to increased opportunity for modifications and add-ons in the future.

I’ve been debating a large format camera for a long time – I even bought a couple of boxes of 4×5 Ilford FP4+ and a few double dark slide holders in anticipation. But there’s so much choice out there on the used market, for which components may no longer be available. And most new 4×5 cameras are still insanely expensive. It looks like this could be the answer to my needs.

If you want to back the project and get your own, head on over to Kickstarter. You can get your own for £250 right now, although there’s no word on what the cost will be after the campaign is over, but you can find out more on the Chroma website. DIYP is hoping to meet and have a chat with Steve as well as check one of these out in person at The Photography Show next month. So, we’ll be sure to let you know what we think.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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4 responses to “The Chroma is a new and unique large format technical camera”

  1. Steve Avatar
    Steve

    Thanks a lot for the article Jon, much appreciated! I haven’t added any specifics to the campaign as yet for availability of additional ens boards but I will definitely be selling them. I’ll add an extra reward to the campaign too. The Chroma front standard is built around the Linhof/Wista dimensions so existing Linhof/Wista boards will also fit. There’s an image on my Instagram feed showing this – https://www.instagram.com/p/BfAyG_YHDx3/?taken-by=everydayphotographics

    With regards to the price going forwards, the Chroma will be available for the same £250 plus postage after the campaign completes. Thanks, Steve

  2. W Douglas LeBlanc Avatar
    W Douglas LeBlanc

    Like, but if it’s not digital then I have no interest.

    1. Anthony Kerstens Avatar
      Anthony Kerstens

      Fotodiox has graflok adapter shift/stitch plates for various digital backs and DSLR’s. The trick would be getting used to composing upside down and backwards. :)

  3. Sean Reese Avatar
    Sean Reese

    Hey John, great write up! This looks to be very promising!