Food photographer Edward Cownas shares some of his food photography ideas. You can get some of the lighting as you watch the flick. Watching the flick also helps understand the complexity that is involved in food photography production.
Edward strikes me as the DIY guy (I could swear I saw him with scissors making a diffuser at one point. Warning – This video is not for people on diet. It was reported to kill five diets already and no solution is seen on sight. (More after the flick)