Polaroid has long been iconized by their photos — the cheesy, white-framed, instant images that printed out and developed right before your eyes. It was pure witchcraft to me as a child… Your grandparents had an entire collection of them, the local sporting goods store had a wall covered with them, and they’ve been falling out of scrapbooks for decades. Even in recent years, the nostalgia of the instant photo has made a resurgence in the design and art community, and every hipster is now using them to document every benign moment of their lives*. Heck, the inspiration for Instagram was an obvious and shameless ripoff of the vintage Polaroid look*.

*Statistics vary.

Yes, Polaroid had it really going on in the days of film and the emergence of the casual photographer. And they were invaluable to studio photographers before the days of chimping. However, much to the chagrin of an uncle of mine you banked heavily on them in the stock market, as the world progressed into the twenty-first century and the move towards digital really took off, Polaroid failed to innovate fast enough and nearly collapsed due to their lack of foresight. Yet, despite being the late bloomer in the digital photography world, Polaroid is still here today, which is why we are proud to announce the release of the Polaroid Socialmatic — quite possibly the next big thing for snap-happy consumers who like to over-share their lives!

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