Canva adds a slew of new AI tools that could rival Adobe’s

Mar 23, 2023

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Canva adds a slew of new AI tools that could rival Adobe’s

Mar 23, 2023

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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Canva adds a slew of new AI tools that could rival Adobe

Canva has just become a lot more powerful. And by powerful, I mean you might be rethinking where your design and post-processing loyalties lie. Today, the platform added a slew of new features that will take your work to a whole new level. Naturally, these new features lean heavily on today’s favourite new tech, artificial intelligence (AI).

The new features also include animation tools, intelligent photo editing, and easy-to-use video editing. It seems like there’s something here for everyone.

Canva adds a slew of new AI tools that could rival Adobe

The bulk of the new features will be announced officially today at Canva’s Create Event. Perhaps one of the most interesting of these is the Magic Design. For people like me who usually fail at anything related to graphic design, this looks perfect. With Magic Design, you simply upload an image, and Canva will produce a range of design ideas based on that image. You can then edit it from there. Magic Presentation will even go as far as making a whole AI Keynote presentation for you.

Magic everything

Magic Eraser and Magic Edit use AI to quickly edit your images and designs. Magic Eraser is basically like Photoshop’s Content Aware editing tool. You brush over anything you want to remove, and the programme fills in the background.

Magic Edit works similarly, however, with this, you can replace an element with something else. For example, replace a teapot with a bunch of flowers. It’s very similar to some of the features in Dall-E. I’d be curious whether Canva are using that same OpenAI software to run these features.

Video editing

Canva has also added Beat Sync, which will edit videos to the beat of a music track without you having to do anything. This isn’t exactly a ground-breaking feature, many video editors have offered something similar for a while. However, it’s useful to have this incorporated within the other design features, particularly for those making a variety of content for social media.

The animation feature has also been upgraded. Now you simply draw a path where you want the animation to go, and Canva will do the rest for you.

Communication between creative teams is also a focus. The new ‘Brand Hub’ is designed to help creative teams stay on-brand more easily and communicate without the need for long Slack threads. It’s like having cloud storage on steroids.

Canva has said that it is aiming to support creative and marketing teams. These new features seem to support that idea, making it a one-stop shop for creatives. Just as Adobe has launched its new AI Firefly feature, it looks as though Canva is directly competing.

As AI develops, it really does appear to be working like magic. Now we have the capability to realise almost anything we want without having to spend years learning the skills to be able to create them. I’m not sure if that’s a good thing in the long term. However, it will certainly save us lots of time in the short term!

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Alex Baker

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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