DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Australian Video Company Advertises Themselves by Showing Exactly What They Do (and It’s Epic)

Mar 25, 2014 by Maaz Khan 2 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Torchbornes-01

These guys run a video advertising company called Torchborne Screens in Australia. When it comes to the video advertising, it looks like they know their field. They released this demo reel to promote the work they do, and it hit the front page of Reddit’s videos section. The video stands as a reminder of what’s possible with the gear we have today and with how accessible that gear is.

In about 2 minutes, we get a glimpse of glitch art, sci-fi landscapes, westerns, and GoPro-esque action footage, along with other different looks; all are blended into one seamlessly edited video. These days, with how accessible filming equipment and editing software is to anyone, we tend to see a good amount of short films and projects coming out of student filmmakers, and their numbers increase every year. And with every student film festival comes the films filled with inconsistencies in white balancing and color grading, exposure and noise, and sound. With the right tools and methods of simple editing, however, the people involved with this video gave us shots that looked like true homages to films such as Requiem for a Dream and Tron, or anything you’d find in a 30 Seconds to Mars music video.

I’ve personally been a criminal here myself by committing each of these in my past short film projects, and what I’ve realized is that had the editing been done in a more clear way, the movie itself would have come with more appeal. A short film will only keep our attention for a few minutes, so it’s important that for those few minutes, everything is as neatly done as it can be. With how little time the film has, the viewer will be focusing on every little flaw in it just as much more than he/she would in a feature-length film.

Check out the video below, which looks to be filmed entirely on student budgets and editing software, but comes off in an incredibly professional manner. Now the only thing you have to worry about is getting a budget for visiting locations like these guys went to.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Invisible Waves: NPR Science Video Shows Exactly What Sound Looks Like Manfrotto parent company, Vitec, acquires motion control company Syrp Watch: an 8K timelapse showing Grand Teton park in all its glory What Exactly is Fine Art Photography?

Filed Under: Inspiration Tagged With: cinematography, editing software, film editing, filmmaking, special effects, student film

About Maaz Khan

Maaz Khan started off teaching himself photography with a disposable Kodak camera he got for his 7th birthday. His main weapons of choice are now the 5D Mark II, and an LG G2 when mobility calls.

You can find some of his work at his website, twitter Twitter @drcon and Instagam @maazcon

« HTC’s New One M8 Comes with Lytro Style Post Shoot Focusing
Things You Can Do With A Piece Of Illustration Board »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Tokina announces shoe-mounted red dot finder for long telephoto lenses
  • Laowa announces the super wide FF 15mm f/2 Zero-D for Leica M
  • How I took challenging Aurora photos on a steep “platform” cliff at -20 °C
  • How I shot abstract light orbs with a 360 camera and camera rotation
  • Color theory, RAW files, and RAW developers

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy