Apple CEO Tim Cook Mocked for Tweeting Terrible Photo of Super Bowl 50
Feb 8, 2016
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While Peyton Manning will be remembered as the star of last night’s unforgettable Super Bowl 50, Tim Cook has been receiving a fair share of attention after sharing a photo from the game.
Unlike the Broncos’ quarterback, however, Apple’s CEO probably won’t want to remember this event, as the snide comments poured in criticizing his company’s camera’s capabilities.
Looking to get a bit of free PR for Apple, or perhaps just sharing an amazing experience like a normal person, Cook tweeted a blurry photo of people on the field after the Super Bowl 50 ended.
https://twitter.com/tim_cook/status/696550880208760834
Most people could get away with such a photo, but not the CEO of one of the worlds’ leading smartphone manufacturers.
As you can imagine, the mocking comments were quick to arrive:
https://twitter.com/joeeichinger/status/696551056227102721?ref_src=twsrc^tfw
https://twitter.com/Dan_H/status/696553080825868288?ref_src=twsrc^tfw
@tim_cook @Broncos was that taken from an iphone? Jeez I hope not Tim.
— freeman (@the_freem) February 8, 2016
https://twitter.com/dco/status/696553952624533508?ref_src=twsrc^tfw
It’s assumed that Cook used an iPhone 6s to capture the image, and some Twitterers made fun of Apple’s “Shot on iPhone 6” campaign:
@tim_cook @Broncos *taken with iPhone 6s*
— Alejandrina GR 🇲🇽🇺🇸 (@alejandrina_gr) February 8, 2016
@tim_cook @Broncos I don't think shot is going to make in the shot with #iPhone compaign.
— nomadofwaves (@nomadofwaves) February 8, 2016
As some might remember, we’ve previously shared a clever parody mocking this campaign, though it included better photos than Cook’s.
Perhaps Cook should send this photo to the 800 engineers Apple has working on the iPhone’s camera; it looks like they’ve got some work to do.
An hour or two later Cook tweeted another photo; but this time he made sure it was sharp:
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016
That’s better, Tim!
[via The Verge]
Liron Samuels
Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.



































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5 responses to “Apple CEO Tim Cook Mocked for Tweeting Terrible Photo of Super Bowl 50”
#samsung
We ALL take bad pics from time to time…
Just because you have a great camera doesn’t mean you will take great pictures
Was his intention to show where he was standing?
Really, much ado about nothing. If your hand is shaking you get a blurry picture…so what. He probably was caught up in the excitement. I got plenty of blurry images on my iphone…and even more on my $2000 D750. woop tee dooo.