All Associated Press visual journalists are now bound to switch to Sony cameras
Jul 23, 2020
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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The Associated Press (AP) has announced a partnership with Sony. Over the next two years, all AP’s visual journalists from all over the globe will use exclusively Sony gear to capture their still and video stories.
Derl McCrudden of AP says that its journalists have been asking for Sony gear for a while now, and the company will provide them with video and still cameras. McCrudden adds that they will be able to choose between six models, depending on which one would be the fittest for the job.
One of the greatest advantages of Sony Alpha is that they’re small and light. Plus, they enable photographers to make the shutter completely silent, so they won’t disrupt the scene that they’re photographing. Another advantage is that all photographers will be able to easily share lenses and memory cards. “This is a game-changer for the AP and will give us way more flexibility into the future,” said McCrudden.
However, there’s a downside as well. The training on the new equipment will be challenging considering the current coronavirus pandemic. Still, it must end someday so the process will go faster and smoother. David Ake, AP’s Director of photography, hopes that the transition to Sony will be complete in between 18 months and two years.
[via DPReview, Associated Press]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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4 responses to “All Associated Press visual journalists are now bound to switch to Sony cameras”
Agresive marketing
Nope I’m not AP, and will never be bound by contract to a particular ecosystem, I’ll use the tools I’m comfortable with.
And cell phones?
A coup for Sony. Good for them.
Personally, I don’t like their kit, but this makes a lot of sense. Sony is simply doing what Nikon and Canon do. They should pay attention though. Not paying heed is what eventually helped put the final nails in Kodak’s coffin.