The Associated Press (AP) has announced a partnership with Sony. Over the next two years, all AP’s visual journalists from all over the globe will use exclusively Sony gear to capture their still and video stories.
Derl McCrudden of AP says that its journalists have been asking for Sony gear for a while now, and the company will provide them with video and still cameras. McCrudden adds that they will be able to choose between six models, depending on which one would be the fittest for the job.
One of the greatest advantages of Sony Alpha is that they’re small and light. Plus, they enable photographers to make the shutter completely silent, so they won’t disrupt the scene that they’re photographing. Another advantage is that all photographers will be able to easily share lenses and memory cards. “This is a game-changer for the AP and will give us way more flexibility into the future,” said McCrudden.
However, there’s a downside as well. The training on the new equipment will be challenging considering the current coronavirus pandemic. Still, it must end someday so the process will go faster and smoother. David Ake, AP’s Director of photography, hopes that the transition to Sony will be complete in between 18 months and two years.