Kodak brings back the legendary Ektachrome film
Jan 5, 2017
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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Kodak issued wonderful news at CES 2017. To the joy of all film lovers, they are bringing back the legendary Ektachrome Still Film. The company plans to reformulate and produce the Ektachrome 135 still frame. In late 2017, the film will be back on the market. Also, Kodak is re-launching Ektachrome Super 8 film to go along their recently introduced Super 8 movie camera. So, both photographers and filmmakers have something to look forward to!
As digital photography took over the market, the company discontinued production of Ektachome in 2012. However, analog photography seems to be rising in popularity again. So, four years later, the company has decided to re-launch their iconic film.
Steven Overman, Kodak’s chief marketing officer, stated that the company is aware of a “broad resurgence of excitement about capturing images on film.” According to him, “Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision.”
Dennis Olbrich, President of Kodak Alaris stated in the official press release: “We’ve been listening to the needs and desires of photographers over the past several years and wanted to bring back a color reversal film. In assessing the opportunity, EKTACHROME was the clear choice.”
Ektachrome is a color positive film (“reversal”, “slide” or “transparency” film). It makes it great for high-resolution projections and presentations. It also gives great results with scanning and printing onto various photographic media. In addition, it is famous for its fantastic contrast, tones and colors, and very fine grain. Because of all this, film photographers and videographers all over the world are looking forward to the great comeback of this film.
The company has announced that the film will be available in the fourth quarter of 2017. We don’t know the price yet, but one thing’s sure – it will certainly be cheaper than the rare pieces you can find online nowadays.
[via The Phoblographer]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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8 responses to “Kodak brings back the legendary Ektachrome film”
Nice, but Kodachrome is legendary not Ektachrome…
Yes, if you’re an amateur. If you are a professional photographer Ektachrome is legendary, see National Geographic pre-digital archive
Will it be made in the USA?
Yes in Rochester, NY
Lynne Tsang thank you!
Film photography isn’t dead. Nice to see Kodak reformulating Ektachrome and it will be made in Rochester, NY. My film camera is ready and waiting. My only problem with film is finding a lab that still processes film locally. Mail order might be my only option other then driving 30 miles to one of the few lab that process film. I hope the interest iffilm photography continues to grow> Thank You Kodak!!
It is great to see Kodak hasn’t given up, despite missing the digital bus early on. They’re an American icon with historical value, dignified one – ie not Golden Arches. Film photography is treasure, an experience available to all – even common folk to capture and do anything. I have a 2 1/4, Rollei SLR. Film and processing is costly. Maybe time for 35mm film camera again? Make it fun with a battered old Leica for a total film experience?
Even if you have a local place, you have to hope they do a decent job. I decided to hold off on shooting any more film until I can get a decent film scanner. Even trying to do the scanning with my digital camera trick didn’t really work for me.