Sony FE 70-200mm Goes for $12 on eBay


I am not really sure what is it with Sony and ridiculous prices. About a month ago they were selling the AR7 for $200 (and then they took it back for most buyers, but some got lucky), and now the Sony FE 70-200mm which usually sells for $1500, appears on eBay for $12.

The seller, getitdigital claims that the lens is coming from the US and has a 3 years warranty. The seller had 30 lenses for sale and now they are unsurprisingly out of stock. Who knows maybe it will be back…

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Sony Banking on Its Image Sensors; Will Raise $4 Billion to Invest in Development and Production


Once known for its compact discs and Walkmans, Sony has suffered losses from its consumer goods in recent years. These losses, along with the success of the division in charge of image sensors lead to a surprising move by the Japanese giant.

Sony announced yesterday that it will raise 440 billion yen (nearly $4 billion) in order to further invest in image sensor development and production capabilities.

Despite major efforts, the company failed to see profit from its TV and mobile business.

On the other hand Sony is currently supplying its sensors to some of the largest tech companies, including its rivals in the photography and mobile markets, maintains a huge share of the market and is unable to meet the demand for its semiconductors.

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Sony: Canon Adopted Lenses AF Speed On Canon DSLRs And A7RII Is A Close Match


It seems that Sony is going after Canon shooters and are trying to make an enticing offer that will allow Canonistas to keep their lens collection while moving to a A7R II system.

In a recent (somewhat promotional) interview between (Sony Artisan) Thibault Roland and a top engineer from the recently announced A7R II crew, the engineer claimed that with a full firmware upgrade and a good lens adapter like the Metabones Mark IV, Sony’s are a tight match for AF speed vs Canon DSLRs:

We were confirmed that AF of Canon lenses was “much faster than before. With adapters (and in particular with a firmware updated Metabones mark IV) Canon lenses are almost as fast as on a Canon body”

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Sony and Olympus Release Firmware Updates for a6000, a7, a7R, a7S, E-M1 and E-M5 Mark II

Just days after announcing the extraordinary a7R II, Sony has announced the 2.0 software version for its popular a6000, a7, a7R and a7S.

Reducing the start-up time for all cameras, and brining XAVC-S recording to the a6000, the download links should become available shortly.

Olympus also released firmware updates for two of its E-system cameras: the E-M1 and E-M5 Mark II.

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Sony A7R II: 42.4MP, Full Frame 4K and 5-axis Stabilization for $3,200


Ever since Sony announced the A7II we were waiting for the rest of the A7 line to get their updates. And today Sony announced the next camera to get an update, the Sony A7R II.

While the A7R was no small gun, it looks like the A7RII is bringing the technology up to date from the 2013 version.

The camera features a full frame BSI CMOS sensor @ 42.4 MP, and like the A7II features a 5 Axis image stabilization, and 4K video at 30FPS.  Another advancement are phase detection elements on the sensor to cater for faster and better autofocus (and just like its predecessor, the camera will work with other brands lenses).

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Mirrorless Market Continues to Expand at the Expense of DSLRs; Sony Strengthens its Dominance

Interchangeable Lens Camera Growth 2013 - 2015 (PRNewsFoto/Sony Electronics)

Interchangeable Lens Camera Growth 2013 – 2015 (PRNewsFoto/Sony Electronics)

According to market research company NPD Group, the overall revenue from mirrorless cameras has grown by 16.5% over the past year while DSLR sales have dropped by ~15%.

Sony was the main benefactor, or stimulant, with an impactful 66% boost in its mirrorless camera sales.

“Growth in the mirrorless segment shows this new technology and form factor are resonating with consumers,” said Ben Arnold, an executive director at The NPD Group. “Going forward, mirrorless will continue to command a greater share of the interchangeable lens camera category.”

Strong innovation in the mirrorless market and the increasing popularity among younger people give Sony and other MILC manufacturers reason to be optimistic about the future.

Is this another sign that the DSLR market as we know it is coming to an end?

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Disappointing, But Expected: $200 Sony a7R Orders Will Not Be Fulfilled

Sony_a7R_200Sony’s online store probably received a record-breaking amount of visits yesterday after word broke out that several cameras and lenses were listed for as low as $200.

Expecting the orders to be cancelled, many people placed them anyway in hope that the company will honor the listed prices and absorb the price difference.

In a rare incident were a camera company actually met its customers’ expectations, Sony has started cancelling orders.

It seems like PayPal orders have not been cancelled so far.

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Was Sony’s Site Hacked? Listed DSLR Cameras and Lenses Up To 90% Off

Sony-Sale-4Initial reports stated Sony’s online store has the a7R listed for just $199.99 instead of $2,299.99, leading people to believe that someone had made a mistake.

A deeper look, however, reveals that several other products, including the a77II were listed for ridiculously low prices.

With so many product prices being slashed, it seems increasingly likely that a (very) disgruntled worker or a hacker attack is behind this.

The largest price reduction was on the 500mm f/4 telephoto lens which was advertised for just under $1,300 – a full $11,700 off its regular price!

Most of the prices have been corrected, while others are busy being fixed, but will Sony fulfill the orders that have already been placed? [Read more…]

Zeiss Uploaded More Photos Said To Be Taken With the Sony A7R II; Are The Companies Working Together?


Zeiss made unexpected headlines a couple of weeks ago when it seemed to have revealed the upcoming Sony A7r II with a 56+ MP sensor.

The company uploaded more sample photos of their new Batis lens yesterday and while the EXIF data was completely removed, the photo captions stated they were taken with the Sony A7r II.

The camera model was edited once readers excitedly pointed out that Zeiss was in possession of the yet-to-be-announced camera.

Is Zeiss working with Sony to promote their new products?

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The Sony A7r II Seems to Boast a 59 Megapixel Sensor

A7r_IIA few days ago we shared a photo that seems to have been taken with the Sony A7r II and uploaded to the Zeiss Lenses’s Flickr account.

The photo’s resolution indicated it was captured using a 56MP sensor, but the irregular image ratio suggested that the sensor is most likely even larger and that the photo was cropped by Zeiss.

A new image, with EXIF-data intact, reveals the latest sensor packs a whopping 59 megapixels.

Keep in mind this information has not been confirmed, though there are several good reasons to believe it is true.

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