If there is one show where the big guns spend a ton of money on it is probably Photokina. We went to the showgrounds a day earlier so we can share how the thing looks from the inside. All the companies put up some huge booths. And size does matter, but some have more interesting displays than others.
Here are a few of the big booths we shot for you. (we will share more information as the show progresses on our Instagram account).