First Underwater Video From The Sony A7R II – It’s Gorgeous

Sony A7R II Underwater Video

If you’re thinking about using the Sony A7R II for underwater photography and/or video, you’ll want to take a look at this gorgeous underwater video “Grand Cayman/Dive Tech” posted by Rusty Sanoian.

On Vimeo, Rusty Sanoian explains that the footage was captured using the Sony A7R II in a Nauticam housing, using the Sony F4 16-35 lens, Sony 28 F2 lens with the Sony 16mm Fisheye converter and a Magic Filter.

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One Photographer’s Perspective on Moving From Canon To Sony


The battle between was never that fierce and it seems that the action is not over yet. In the blue corner we have the heavy weight champions, Canon and Nikon with their old-yet-proven DSLR lines and on the red corner we have Fuji and Sony with their slick-and-fast mirrorless lines.

Moving from Canon to Nikon or vice versa is no longer “news” it seems that more photographers are moving from DSLRs to Mirrorless cameras.

Photographer Alex Koloskov (who is the face behind the successful Photigy site) just switched systems from Canon to Sony, and despite the fact that he is not using the latest model (he uses the older A7 and not the recently announced A7II) he still makes some valid point on making the move:

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Sony Announces Plans To Shutdown Their Online Store; Deals & Clearance Sale Unlikely

sony-onlineVisitors to the Sony website (perhaps looking to pre-order an A7R II), were greeted with notice announcing the popular electronics manufacturer plan to cease taking orders via their online store beginning on August 28th. The banner (see above photo) simply says, “…Sony will have an exciting new product website that includes our authorized retailers for your purchase preference…”. Once clicked on, the announcement takes you to a FAQ page, which explains that all purchases made on the site through August 28th will be fulfilled–backorded items possibly excluded.  [Read more…]

Sony FE 70-200mm Goes for $12 on eBay


I am not really sure what is it with Sony and ridiculous prices. About a month ago they were selling the AR7 for $200 (and then they took it back for most buyers, but some got lucky), and now the Sony FE 70-200mm which usually sells for $1500, appears on eBay for $12.

The seller, getitdigital claims that the lens is coming from the US and has a 3 years warranty. The seller had 30 lenses for sale and now they are unsurprisingly out of stock. Who knows maybe it will be back…

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Sony Banking on Its Image Sensors; Will Raise $4 Billion to Invest in Development and Production


Once known for its compact discs and Walkmans, Sony has suffered losses from its consumer goods in recent years. These losses, along with the success of the division in charge of image sensors lead to a surprising move by the Japanese giant.

Sony announced yesterday that it will raise 440 billion yen (nearly $4 billion) in order to further invest in image sensor development and production capabilities.

Despite major efforts, the company failed to see profit from its TV and mobile business.

On the other hand Sony is currently supplying its sensors to some of the largest tech companies, including its rivals in the photography and mobile markets, maintains a huge share of the market and is unable to meet the demand for its semiconductors.

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Sony: Canon Adopted Lenses AF Speed On Canon DSLRs And A7RII Is A Close Match


It seems that Sony is going after Canon shooters and are trying to make an enticing offer that will allow Canonistas to keep their lens collection while moving to a A7R II system.

In a recent (somewhat promotional) interview between (Sony Artisan) Thibault Roland and a top engineer from the recently announced A7R II crew, the engineer claimed that with a full firmware upgrade and a good lens adapter like the Metabones Mark IV, Sony’s are a tight match for AF speed vs Canon DSLRs:

We were confirmed that AF of Canon lenses was “much faster than before. With adapters (and in particular with a firmware updated Metabones mark IV) Canon lenses are almost as fast as on a Canon body”

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Sony and Olympus Release Firmware Updates for a6000, a7, a7R, a7S, E-M1 and E-M5 Mark II

Just days after announcing the extraordinary a7R II, Sony has announced the 2.0 software version for its popular a6000, a7, a7R and a7S.

Reducing the start-up time for all cameras, and brining XAVC-S recording to the a6000, the download links should become available shortly.

Olympus also released firmware updates for two of its E-system cameras: the E-M1 and E-M5 Mark II.

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Sony A7R II: 42.4MP, Full Frame 4K and 5-axis Stabilization for $3,200


Ever since Sony announced the A7II we were waiting for the rest of the A7 line to get their updates. And today Sony announced the next camera to get an update, the Sony A7R II.

While the A7R was no small gun, it looks like the A7RII is bringing the technology up to date from the 2013 version.

The camera features a full frame BSI CMOS sensor @ 42.4 MP, and like the A7II features a 5 Axis image stabilization, and 4K video at 30FPS.  Another advancement are phase detection elements on the sensor to cater for faster and better autofocus (and just like its predecessor, the camera will work with other brands lenses).

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Mirrorless Market Continues to Expand at the Expense of DSLRs; Sony Strengthens its Dominance

Interchangeable Lens Camera Growth 2013 - 2015 (PRNewsFoto/Sony Electronics)

Interchangeable Lens Camera Growth 2013 – 2015 (PRNewsFoto/Sony Electronics)

According to market research company NPD Group, the overall revenue from mirrorless cameras has grown by 16.5% over the past year while DSLR sales have dropped by ~15%.

Sony was the main benefactor, or stimulant, with an impactful 66% boost in its mirrorless camera sales.

“Growth in the mirrorless segment shows this new technology and form factor are resonating with consumers,” said Ben Arnold, an executive director at The NPD Group. “Going forward, mirrorless will continue to command a greater share of the interchangeable lens camera category.”

Strong innovation in the mirrorless market and the increasing popularity among younger people give Sony and other MILC manufacturers reason to be optimistic about the future.

Is this another sign that the DSLR market as we know it is coming to an end?

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