You open the box and there it is; a new digital camera. You’ve wanted to be a professional photographer for a long time and now is your time. This camera is the symbol of your next step. Maybe, it’s your new lens which takes you to your promising future of photographic glory. We all have a piece of equipment that represents our entry into the professional world of photography. It gives you the confidence to stand tall and say, I’m a professional.
I’m not knocking this moment. It’s important. Confidence in yourself and your work is a big part of selling your photography to the marketplace. You find new clients, yet, for some reason, you still struggle.
Unfortunately, awesome equipment doesn’t make your photography business successful.