Kodak issued wonderful news at CES 2017. To the joy of all film lovers, they are bringing back the legendary Ektachrome Still Film. The company plans to reformulate and produce the Ektachrome 135 still frame. In late 2017, the film will be back on the market. Also, Kodak is re-launching Ektachrome Super 8 film to go along their recently introduced Super 8 movie camera. So, both photographers and filmmakers have something to look forward to!
As digital photography took over the market, the company discontinued production of Ektachome in 2012. However, analog photography seems to be rising in popularity again. So, four years later, the company has decided to re-launch their iconic film.
Steven Overman, Kodak’s chief marketing officer, stated that the company is aware of a “broad resurgence of excitement about capturing images on film.” According to him, “Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision.”
Dennis Olbrich, President of Kodak Alaris stated in the official press release: “We’ve been listening to the needs and desires of photographers over the past several years and wanted to bring back a color reversal film. In assessing the opportunity, EKTACHROME was the clear choice.”
Ektachrome is a color positive film (“reversal”, “slide” or “transparency” film). It makes it great for high-resolution projections and presentations. It also gives great results with scanning and printing onto various photographic media. In addition, it is famous for its fantastic contrast, tones and colors, and very fine grain. Because of all this, film photographers and videographers all over the world are looking forward to the great comeback of this film.
The company has announced that the film will be available in the fourth quarter of 2017. We don’t know the price yet, but one thing’s sure – it will certainly be cheaper than the rare pieces you can find online nowadays.
[via The Phoblographer]