Kodak may still be around today, but it’s a shell of its former self. Founded in 1892, it was once the biggest name in the photography industry. These days, though, it’s mostly propped up by the Hollywood film industry and licensing its name to random products (not always for the better). Popping up slightly later, in 1934, Fujifilm came onto the scene.
While it might not be quite as old as Kodak, both survived similar upheavals in the industry and the onslaught of digital. How did Fujifilm survive when Kodak didn’t? Well, in simple terms, Fujifilm adapted with the times. Kodak, not so much. But here’s Asianometry with an interesting 25-minute documentary that explains it in more detail.
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