You Can Now Purchase a Hasselblad Rebrand for $500 Less than its Sony Equivalent ($8,500 discount)

Hasselblad was once known for its incredible lineup of medium format cameras. But at some point in the past decade the Swedish company has gained a terrible reputation for taking Sony cameras, wrapping them in unnecessary and over-priced façades and branding them as their own.

One such camera is the Hasselblad HV, a Sony A99 disguised in a gaudy form factor and packaged with a Hasselblad-branded Zeiss 24–70mm f/2.8 lens. Normally, this camera sells for $11,995, but now you can get this full frame DSLR for a mere $3495, a massive savings of $8,500.

At first glance, the deal might not seem all that great, but when you take into account that both the Sony A99 and Zeiss 24–70mm f/2.8 lens sell for $2,000 a piece, the Hasselblad HV package actually comes in at a whopping $500 discount.

It might not match the rest of your Sony gear, but you can save some money and finally brag to your friends that you own a Hasselblad camera (although I’m not sure that would lend you any credibility nowadays).

You can head on over to B&H to secure your heavily-discounted Hasselblad HV for $3,495.

If you’ve been looking to get a Sony A99, would you be tempted to save the cash and go with the Hasselblad version? Or would you rather shell out the extra dough to avoid giving Hasselblad the satisfaction?