Facebook is forcing its identity on Instagram and WhatsApp in naming rebrand
Aug 6, 2019
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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As many of you know, Facebook is the company behind Instagram and WhatsApp. But the social media giant is about to make that even clearer. Soon, Facebook will be rebranding its platforms so that it adds its name to them. Therefore, we’ll soon have “Instagram from Facebook” and “WhatsApp from Facebook.”
App researcher Jane Manchun Wong was the first to notice the hint of name rebranding way back in March current year. The name rebranding was later confirmed by a Facebook spokesperson, who said that the company wants to be “clearer about the products and services that are part of Facebook.”
Instagram will have a new branding called "Instagram from Facebook pic.twitter.com/deg5X0B1iO
— Jane Manchun Wong (@wongmjane) March 29, 2019
As I mentioned, many people already know that Instagram and WhatsApp were acquired by Facebook. It happened quite a while ago: Instagram was acquired in 2012, and WhatApp in 2014. However, Facebook doesn’t give the reasons why the company has waited so long to make it clearer and more obvious. And I personally don’t see the reasons to do it now. Facebook has been in the center of privacy controversy more than once. So, reminding people that other apps they use are a part of this untrustworthy company probably isn’t the best move at this point. But that’s just my two cents.
[via DPReview]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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4 responses to “Facebook is forcing its identity on Instagram and WhatsApp in naming rebrand”
hehe why the fuss
just look at the crappy service and the ads and everyone would know, naturally, it belongs to facebook anyway
You wonder why? It’s brand transparency, to make sure everyone is aware that Facebook owns Instagram and WhatsApp, simple as that
Nothing strange about the minor changes. What supprise me is, why it took them this long to do it.
Least interesting piece of info today.