Canadian brand Canada Goose sells high-quality (and thus pretty expensive) winter clothing. Some of it could be interesting for outdoor and landscape photographers who spend a lot of time in harsh conditions… But there’s a particularly interesting jacket aimed at photojournalists. And its price is mere $850.
According to Canada Goose, the jacket was “created in partnership with a photojournalist to stand up to the changing climates and situations they often find themselves in.” Speaking of “situations” photojournalists can find themselves in, I wonder if the jacket has a built-in bulletproof vest. “This jacket is crafted from our Tri-Durance SS fabric to block harsh winds and rain,” the company writes. “Reinforced shoulders and pockets add durability, while side seam zippers open up for range of motion and venting.” So, I guess no bullet-proof vest.
Joke aside, I understand that all clothing from Canada Goose is high-end and pretty pricey. There are people who can afford it, but I wonder if photojournalists are among them. I live in Serbia, where $850 is about two average monthly salaries. But even in Canada, I’d say $850 for a jacket is too much if you have a photojournalist’s earnings.
Maybe this jacket is made for those who can afford a $24K limited edition Leica. I mean, if you can afford a $24K camera, I guess $850 for a jacket is pocket money. But either way, no matter how awesome the jacket may be, I feel that the brand has missed its target group.
Taking into account both my salary and my priorities, I’d never buy an $850 jacket. I’d rather spend that money on a decent vacation, or approximately 40 concert tickets (my heart jumps for joy at a very thought of this).
And you? Would you pay $850 for a jacket? If not, what would you rather spend that money on?