The Sigma FP tops the sales board for Japanese retail giant Yodabashi Camera

Nov 7, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Sigma FP tops the sales board for Japanese retail giant Yodabashi Camera

Nov 7, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Well, this is a bit of a surprise. Sigma appears to have finally made a camera that’s a sales hit. At least for Japanese retailer Yodabashi Camera. Yodabashi Camera is one of the largest camera retailers in Japan, with online sales second only to Amazon. Their latest report says that for the last two weeks in October, the Sigma FP was their most sold camera, ousting Sony from the top spot.

Sigma has made some excellent cameras over the years, and their Foveon sensors have generally been unmatched when it comes to resolving power. But Sigma’s newest FP uses a more traditional Bayer sensor, to compensate for the Foveon’s major downfall. Namely, speed. Producing a camera that shoots 4K 30fps 12-Bit RAW video would have been impossible with existing Foveon tech, so Bayer was the natural choice to give more users what they need.

And if Yodabashi Camera’s sales are anything to go by, they’ve managed to do it, too. CAPA reports that Sony has held the top sales spot for the last two and a half months, but for the last two weeks in October since the Sigma FP went on general sale, it has knocked them all down. Technically, it’s the Sigma FP with the 45mm lens kit that’s taken the pole position. The Sigma FP body only sits at number 10.

  1. Sigma FP + 45mm F2.8 DG DN kit
  2. Sony A7 III body only
  3. Sony A7 III + FE 28-70mm F3.5-5.6 OSS kit
  4. Sony A7R IV body only
  5. Canon EOS 90D Body + EF-S 18-135 IS USM kit
  6. Nikon D5600 + AF-P 18-55mm/70-300mm dual lens kit kit
  7. Sony α6400 + 16-50mm/55-210mm dual lens kit
  8. Nikon Z6 24-70mm f/4 + FTZ Mount Adapter Kit
  9. Olympus OM-D E-M10 Mark III + 14-42mm/40-150mm dual lens kit
  10. Sigma FP body only

It’s interesting to see that it’s Sigma that’s finally usurped Sony in their sales, and not the obvious Nikon or Canon. Also interesting is the fact that for both Nikon and Canon, DSLR sales seem to top mirrorless. The D5600 doesn’t exactly have a mirrorless alternative yet, but I’m surprised the EOS 90D is so popular vs something like the EOS RP.

I wonder how well the Sigma FP will fare in the rest of the world.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “The Sigma FP tops the sales board for Japanese retail giant Yodabashi Camera”

  1. Scott Kennelly Avatar
    Scott Kennelly

    The EOS RP is a low resolution camera. The 90D is a high-resolution camera. Does that say something about why the 90D is outselling the low resolution mirrorless full-frame camera maybe?

    1. Kaouthia Avatar
      Kaouthia

      The EOS RP is 6240 x 4160 resolution. At 300PPI that equates to 20.8″ x 13.9″ prints at 1:1 reproduction.

      The EOS 90D is 6960 x 4640 resolution. At 300PPI that’s 23.2″ x 15.5″ prints at 1:1.

      The difference is hardly mindblowing. Resolution is the least important comparison between the two cameras. :)

      1. Vangelis Matos Medina Avatar
        Vangelis Matos Medina

        Pixel density is higher on 90D….

        1. Kaouthia Avatar
          Kaouthia

          So?

          1. Jolyon Ralph Avatar
            Jolyon Ralph

            birds in flight, etc. pixel density is what matters.

    2. SandWyrm Avatar
      SandWyrm

      I think it’s more about Canon’s DSLRs being more compelling to its established market than its anemic mirrorless offering. Anyone wanting a cheap quality or high-end expensive mirrorless is looking elsewhere.

  2. SandWyrm Avatar
    SandWyrm

    Well good for Sigma! I thought the FP was overpriced for its features, but I guess that the market has spoken. The tiny FP body plus the tiny 45mm F2.8 lens (which I did buy for my Panasonic S1) does make for a very small total package, and I’m guessing that’s the biggest draw. A full-frame camera that you can take anywhere. The only question is whether Sigma will be able to sell any of its much larger lenses to go with it.