The Nikon Z7 is now marked as discontinued on the Nikon Japan website – but not the Z6

Aug 11, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

The Nikon Z7 is now marked as discontinued on the Nikon Japan website – but not the Z6

Aug 11, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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It seems that the Nikon Z7, announced in August 2018 and released the following month during Photokina, is being retired. Despite the Nikon Z7 II being released two years later, Nikon Z7 production and sales still continued. Now, though, the Nikon Japan website lists the original Nikon Z7 as an “old product”. Or, in other words, “discontinued.

We all knew it was coming at some point, and, well, it’s been four years now. Interestingly, though, the Nikon Z6 released on the same day as the Z7 and also having been usurped by a “II” version hasn’t been listed as discontinued yet.

Also curious is that when you look at the list of current model mirrorless cameras on the Nikon Japan website, the Nikon Z7 shows up clear as day as an “old product”, but when you look at the list of discontinued mirrorless cameras, we only see Nikon’s ill-fated Nikon 1 series cameras and not the Z7. I guess they still have a few more switches to flick in the product database.

The Nikon Z7 isn’t yet showing as discontinued on the Nikon USA or Nikon UK websites although B&H has set many of their Nikon Z7 packages to “Discontinued”, including body-only. They do still have several packages available for the original Z7 including the 24-70mm lens, although they’re discounted and I expect they’ll also switch to discontinued as supplies run out. And even though Nikon Japan hasn’t yet marked the Nikon Z6 as discontinued, B&H has also listed most of the Z6 packages as discontinued, too – again, including body-only.

Hopefully, this means that Nikon is getting ready to announce Z7 III and perhaps Z6 III cameras at some point over the next couple of months. Perhaps during Create NYC (formerly known as PhotoPlus Expo) at the end of September, given that there’s no Photokina anymore. Or, perhaps The Photography Show in the UK, now that it’s moved from its previous March schedule to September?

Update: Nope, Nikon won’t be announcing anything at Create NYC 2022. That event has been cancelled.

[via Nikon Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “The Nikon Z7 is now marked as discontinued on the Nikon Japan website – but not the Z6”

  1. DIYP community member Avatar
    DIYP community member

    En dan naar de tweifeltoren. 🤣

  2. DIYP community member Avatar
    DIYP community member

    Or a Z8?