I’m in a lot of flash and lighting groups on Facebook, and the amount of gear lust shown in them often surprises me. As do the excuses people come up with as to why the light in their images doesn’t look as well as it could. The vast majority of the time, the lighting inadequacies aren’t down to the gear they use, but the application of it.
Sure, there are times when the lighting gear absolutely matters. Just as the camera & lens used are equally as important. But having cheaper equipment is not an excuse to not get great shots. This video from Patrick Hall over at FStoppers proves this extremely well, putting $10,000 worth of Profoto gear up against $425 worth of speedlight kit.