Sony
Is it REALLY time to upgrade your camera?
New gear is constantly being announced and cameras are getting better and better. Plus, at this time of the year, there are also *oh so…
Sony creates new “Sony AI” organisation to enhance imaging tech
Sony has announced that they’ve established a new “Sony AI” organisation, with offices in Japan, Europe and the USA. Its goal is to advance the…
Sony releases service advisory for the Sony FE 16-35mm f/2.8 GM lens
Sony Japan has issued a service advisory for their 16-35mm f/2.8 G Master series lens. From what I can make out of the Google-translated advisory,…
Firmware update adds real-time Animal Eye AF to Sony RX10 IV
Some two weeks ago, Sony announced a firmware update for the RX10 IV which would add real-time Animal Eye AF. We didn’t know the release date…
Sony teases their new IMX686 quad Bayer smartphone sensor with sample photos
Sony seems to have taken a bit of a back seat to Samsung lately when it comes to smartphone sensors. With many of them utilising…
Sony’s Real-Time Animal Eye Autofocus is coming to the RX10 IV
Released in 2017, Sony’s RX10 IV has become a pretty popular all-in-one camera. It features a built-in Zeiss 24-600mm equivalent field of view lens with…
Kipon’s two new Mamiya 645 lens to Sony E mount offer electronic aperture control
It’s unlikely that Sony shooters are going to go out and buy Mamiya 645 lenses, but it’s not outside of the realm of possibility for…
Tamron has now officially launched their new 20mm, 24mm and 35mm f/2.8 lenses for Sony E
Everything leaked early yesterday, but Tamron has now officially launched their new 20mm f/2.8 Di III OSD M 1:2, 24mm f/2.8 Di III OSD M 1:2 and 35mm…
Full specs and sample photos of Tamron’s new Sony FE mount lenses leaks ahead of official announcement
Tamron first teased a collection of four new lenses back in August. There wasn’t really any information about them back then, but they were expected to…
Canon tops mirrorless sales over Sony according to latest Japanese sales reports
Even though Canon only makes two full-frame mirrorless bodies, they have been working on their EOS M APS-C mirrorless line up. And it seems to be…








































