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What’s the future of cameras and what’s coming in 2021?

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With Sony’s recent release of their new $6,499 flagship Sony A1, as well as the ridiculously low-priced $5,999 Fuji GFX 100S medium format camera, 2021 has already given us some pretty impressive camera tech. And those were just in the first month.

There’s a lot of uncertainty out there in what the competition might do for the rest of the year – and a lot of rumours – but what actually makes sense? What do other cameras have to have in order to really compete with what else is on the market now? This video from Dan Watson takes a more objective look at where each of the manufacturers stand and the most logical course of action each manufacturer might pursue.

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Nikon to temporarily focus on mirrorless cameras after 80% drop in camera sales

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2020 has been tough on Nikon. The company faced multiple gear delays, layoffs, and company restructuring. The camera sales suffered as well, creating a colossal 17.1 billion yen loss in the Q1 of 2020. So, Nikon has decided to focus on mirrorless for the time being.

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Canon rises at Sony’s expense in the Japan mirrorless camera market

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BCN Retail’s latest rankings are out for the Japanese camera market, which has been showing some pretty alarming trends over the last few months. Primarily that Sony’s share of the full-frame mirrorless market has plummeted from 60% to 43.9% and falling while Canon’s has gone up from about 25% to 34.7% and looking to keep going.

The trends also show that while Nikon seems to be down on average, they do seem to have climbed a little in the past couple of months. Panasonic is also seeing a slight bump thanks to the release of the Panasonic S5, and while the Sigma fp was the hottest thing on the Japanese camera market at one point, it seems to be slipping.

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Fujifilm just announced its new mid-range X-S10 with six stops of in-body stabilisation

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We already knew it was coming, thanks to Nokishita, but now Fuji’s made it official and announced their new Fujifilm X-S10 mid-range APS-C mirrorless camera. And it’s pretty much exactly as the leaked specs and photos said it would be. Essentially, it’s a low budget X-T4 with much of the same (or close) capability.

It packs many of the still-shooting features of Fuji’s X-T4 into a smaller and more affordable body ($1,699 vs $999). It has the same 26-megapixel X-Trans sensor and X-Processor 4 as the X-T4, but with a new in-body image stabilisation system that’s significantly smaller yet still offers up to six stops of stabilising capability.

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Panasonic may actually be considering APS-C L Mount cameras

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Well, this is interesting… and odd. According to a report on 43Rumors, Panasonic is actually considering an entry-level APS-C camera system based around the Panasonic L-Mount. This would be a big concern for a lot of existing Panasonic (and Olympus) customers who’ve locked themselves into the Micro Four Thirds system, if true.

They say the information comes from “trusted sources” and that they’re “99% confident” that it’s true. But even if it is, all that may be true is that they’re considering it. It’s not 99% true that it’ll actually happen.

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Canon EOS “R5s” rumoured to be in the hands of testers (again)

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It’s been a while since we heard anything about the “ultra high resolution” Canon RF mount mirrorless camera. It’s set to be the followup to the 50-megapixel 5DS and 5DSR DSLRs and was first rumoured way back in November 2018 with an expected 2019 release date. 2019 came and went with just a single mention and no new camera.

In March of this year, the EOS 5DS and 5DSR seemed to cease production, followed by word that a high-resolution RF mount camera was being tested. But again, silence ever since. Now rumours are resurfacing that the camera (which Canon Rumors has dubbed the “R5s”) is out in the wild and being tested again.

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Panasonic has now officially announced the new S5 mirrorless camera

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There wasn’t really much left for Panasonic to announce about their new Panasonic S5 mirrorless camera, except to confirm the price. The specs were leaked a couple of weeks ago, and the product photos leaked a few days ago. Even a price was sort-of leaked but not confirmed. But, now, announced it Panasonic has and it’s $1,997.99.

The Panasonic S5 is pretty much as we expected. It’s a 24.2-megapixel L mount camera that shoots 4K UHD video at up to 60fps, Full HD 1080p video at up to 180fps and it has a flippy out LCD, aiming it squarely at vloggers and content creators.

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The Panasonic S5 product images leak ahead of this week’s official announcement

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Well, it wasn’t much of a surprise, really, was it? Images always seem to leak a couple of days ahead of official announcements these days. This time, it’s the Panasonic S5’s turn. The complete specs for the new camera were leaked a couple of weeks ago, and Panasonic teased us with an S5 trailer in the last few days, stating that it’s aimed at content creators.

Now we know what the whole thing looks like, and it looks like they might’ve gotten it right. At least, it has a flippy out LCD and not the tilting LCD of its S1 cousins. But I don’t think they’re really aiming it at the entry-level with this one.

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The Panasonic S5 will cost around $2,000 – full press text leaked

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Well, I think this quashes any idea that Panasonic was looking to compete with the Canon EOS RP, Nikon Z5 and whatever Sony has up their sleeve. Nokishita is reporting that the price for the upcoming Panasonic S5 will be $1,997.99 (or $2,297.99 for the S5 kit that includes a lens – although they haven’t stated which lens).

They’ve also leaked the press text for the announcement, which states that the Panasonic S5 has been “designed especially for content creators”. Let’s hope that means it has the flippy out LCD of Panasonic’s Micro Four Thirds cameras, and not the tilting LCD of the other full-frame L mount bodies.

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Panasonic S5 coming in September – Here are the leaked specs and it’s a bit of a video beast

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A number of websites are now reporting that we can expect an announcement for Panasonic’s new entry-level full-frame S5 mirrorless camera as soon as next week. Not only that, but the complete specs for the Panasonic S5 have already leaked, courtesy of Nokishita and it looks pretty decent.

According to the leaked specs, the Panasonic S5 will house a 24.2-megapixel sensor, offer 14+ stops of dynamic range with Face, Eye, Body and Animal autofocus tracking, exposure and focus bracketing, and shoot full resolution raws at up to 7 frames per second. But where it really shines are its video capabilities – which are pretty awesome for an entry-level camera.

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