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Olympus unveils the Pen-F, a digital reincarnation of an analogue classic

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After months and months of rumors, Olympus has finally unveiled the Olympus PEN-F, a digital revitalization of its original Pen-F, a half-frame film camera that made its debut in 1963.

Like its other Pen siblings, the Pen-F is a retro-inspired mirrorless camera designed to combine the best of digital technology with the aesthetics of the analog days. Rather than replacing any of the current Pen cameras in Olympus’ lineup though, the Pen-F is meant to act as a premium option for those who want a little more bang for their buck.[Read More…]

World’s Smallest Micro 4/3 Camera Will Give GoPro a Run For Its Money

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We all love the GoPro for a variety of reasons.  But, one major drawback of the well-known action cam is a sacrifice on quality due to it’s sensor size.  Oh, and you’re kinda stuck with the stock the fisheye-like lens.

Z Camera is looking to give GoPro a run for their money with the introduction of the E1, the world’s smallest micro 4/3 camera with interchangeable lenses and 4K video.  Although it hasn’t yet hit mass production, this feat of photographic engineering is shaping up to be fun!

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Olympus Goes After DSLRs Where it Hurts Most in Its Mocumentary DSL-ARM Campaign

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DSLR cameras have their fair share of advantages and disadvantages over their smaller rivals, but at the end of a long shooting day there’s one difference than lingers on – the weight.

The size and weight of a DSLR might feel right for those who shoot with long lenses or have big hands, but usually it’s just the price one has to pay to enjoy the benefits DSLRs have to offer.

With mirrorless cameras gaining popularity, the weight issue has become more important and an increasing number of photographers are deciding to compromise somewhat in certain parameters in exchange for a lightweight system.

Obviously Olympus won’t advertise the OM-D EM-5 Mark II’s shortcomings, but it created an entire (hilarious) mocumentary campaign around DSLR shooters suffering from the DSL-ARM syndrome, where the arm carrying the heavy camera becomes longer than the other arm.

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Going Mirrorless: 10 Reasons To Ditch The DSLR With Pro Photographer Jason Lanier

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Photographers are becoming more and more curious about the advantages mirrorless cameras have over DSLRs. In fact, judging by some of the comments on the Migrating To Mirrorless post here on DIYPhotography, many of you have already ditched the DSLR in favor of a mirrorless model. That’s precisely what pro photographer, Jason Lanier, did when gave Nikon the boot and switched over to Sony mirrorless cameras. In the 24-minute long video below, Lanier explains his decision to leave behind the leading DSLR manufacturers and, while I do love my full frame camera bodies, his words definitely got me thinking.[Read More…]

Olympus Announces The New PEN E-PL7 Mirrorless Camera

Olympus has just announced the details on one of its newest additions, the PEN E-PL7. The micro-four thirds mirrorless camera has a sleek retro styling, especially when its tucked away in its leather jacket. But, the PEN E-PL7 isn’t all just good looks, several of its features make the camera look pretty promising.

For starters, in addition to the 16MP Live MOS sensor, it boasts an 81-Point FAST AF with Small Target Auto Focusing system that Olympus says is the fastest AF sytsem it has produced. The 81 focus points are enough to nearly cover the entire screen. Olympus also says the camera is capable of shooting up to 8 fps with the AF on.

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