Anybody who’s ever ordered anything substantial from B&H will likely, at some point, receive a printed catalogue. This is essentially an inch thick (or bigger) 300+ page book featuring every product in B&H’s inventory. I’ve received them myself in the past. It started after ordering my first “Pro” lens. I didn’t ask for them, and after receiving the second I wanted no more.
Having to throw them out is a terrible waste, and not throwing them out when a new one arrives is simply taking up space on the shelf that could be otherwise better used. There is an easy way to stop the printed catalogues from showing up regularly on your doorstep, though. All you need do is simply fill in this form on the B&H website.
There’s no need to worry, though. If you want to have a handy offline reference on all of B&H’s products, you can still browse the catalogue online, or download it in PDF format to your computer, tablet, phone or other device.
Before the days of the Internet, ctalogues like this used to be extremely common. In some areas, they still are. British retailer Argos, for example, still put out a 1,500+ page catalogue twice a year, as do quite a few electronics component distributors.
One would think that these companies would have all discovered the Internet by now, and dispensed with such destructive methods of promoting their products.
Thankfully, B&H is one company that does offer a digital version of their catalogue. So, cancel your thick printed catalogue subscription, and download it to your tablet instead.
[via Reddit]
