SPOOF project Shows How High Fashion Ads Would Look On ‘Regular’ Humans

Aug 7, 2015

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

SPOOF project Shows How High Fashion Ads Would Look On ‘Regular’ Humans

Aug 7, 2015

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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Have you ever wondered how us, regular people would look in a High End fashion shoot or on the cover of Vogue? French stylist Nathalie Croquet and photographer Daniel Schweizer collaborated on SPOOF, a project to answer just this question.

Nathalie aims to poke some holes at our modern trained brains who look at fashion and advertising imagery as an aspiration of perfection. She posed in front of a camera styled and set up exactly as the models we are all used to see on magazines.

Nathalie is no foreign to fashion and this may explain the high attention to details shown in the series, she started working for American Vogue as a second assistant helping photographers and models like Steven Meisel, Helmut Newton, Peter Lindberg, Naomi Campbell, Christy Turlington, Linda Evangelista, Cindy Crawford, and many others to create some iconic photos. She later spent 15 years at French Marie Claire (which was at this time the best female magazine for fashion in France). And today she is a freelance for a lot of French and international magazines.

The series, of course, raises questions about beauty and our perception of it, but also about the ideas of reproducing photographic materials.

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Eric Bompard
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Lancome
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Gyvenchy
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Lanvin
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Sonia Rykiel
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Isabel Marant
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Paule Ka
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Eleven Paris
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Acne Studios
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Voltaire

[SPOOF | Nathalie Croquet and photographer Daniel Schweizer]

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Udi Tirosh

Udi Tirosh

Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

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9 responses to “SPOOF project Shows How High Fashion Ads Would Look On ‘Regular’ Humans”

  1. Red Town Photography Avatar
    Red Town Photography

    These are fantastic!

  2. Mikuláš Niko Šadlák Avatar
    Mikuláš Niko Šadlák

    ‘Regular’ means 20 years older?

  3. Greg Snell Avatar
    Greg Snell

    Sad, but it’s all about supply and demand. It’s the job of the photography/marketing to create the demand.

    Everybody wants to be beautiful, and by buying the clothing, you get a sense of beauty. Because “beautiful” people wear it. A sexy car makes you sexy. A gopro camera gives you a sense of adventure.
    However to make a statement this a modern phenomenon, is false.

    As a photographer do you want to make money or a statement?

    1. Júlia Avatar
      Júlia

      how about both?

  4. Oxana Bogomazova Avatar
    Oxana Bogomazova

    These “human” pictures on the left lack a solid amount of airbrush.

  5. Rebecca Maier Avatar
    Rebecca Maier

    I don’t see it as a spoof besides the fact she didn’t use enough light or slight over exposure. She looks about the same and fashion would market her as a odd look.

  6. Thomas Reiner Avatar
    Thomas Reiner

    It looks booth stupid

  7. Tabbatha Compton Avatar
    Tabbatha Compton

    The models are super young looking and comfortable. She looks uncomfortable. Models are models bc they look different. Often unattractive in real life.. what a weird photo shoot as models are regular people too and may feel just as many if not more insecurities about their look, their bodies or faces. Partly bc people separate models and regular people in their minds. Why compare?

  8. echomrg Avatar
    echomrg

    leaving all “beauty” considerations out for a second one big difference is that the model looks confortable and at ease in front of the camera and knows how to pose.
    the stylist looks uncomfortable and awkward in some of the shots.
    in a couple of them (especially the Isabel Marant one) she’s clearly hating the photographer ;)

    a critique of beauty standards is clearly the prominent theme in this experiment but, if you go a little deeper, it also shows that a model isn’t “just a pretty girl”.