Have you ever wondered how us, regular people would look in a High End fashion shoot or on the cover of Vogue? French stylist Nathalie Croquet and photographer Daniel Schweizer collaborated on SPOOF, a project to answer just this question.
Nathalie aims to poke some holes at our modern trained brains who look at fashion and advertising imagery as an aspiration of perfection. She posed in front of a camera styled and set up exactly as the models we are all used to see on magazines.
Nathalie is no foreign to fashion and this may explain the high attention to details shown in the series, she started working for American Vogue as a second assistant helping photographers and models like Steven Meisel, Helmut Newton, Peter Lindberg, Naomi Campbell, Christy Turlington, Linda Evangelista, Cindy Crawford, and many others to create some iconic photos. She later spent 15 years at French Marie Claire (which was at this time the best female magazine for fashion in France). And today she is a freelance for a lot of French and international magazines.
The series, of course, raises questions about beauty and our perception of it, but also about the ideas of reproducing photographic materials.