Sony’s 12-24mm f/2.8 GM lens to be delayed and will cost an eye-watering $4,000

Mar 19, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sony’s 12-24mm f/2.8 GM lens to be delayed and will cost an eye-watering $4,000

Mar 19, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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In February, it was rumoured that Sony was planning to release a new 12-24mm f/2.8 GM lens at some point during the summer. The thought process at that time was that it would be a little wider than the Sigma 14-24mm f/2.8 DG DN Art for Sony E mount, but at likely a significantly higher price – possibly double.

Now, according to Sony Alpha Rumours, it looks like the Sony will cost almost three times as much as the Sigma, and the announcement is going to be delayed, too. SAR says they’ve received a tip from a reliable source that the anticipated 12-24mm f/2.8 GM lens announcement has been delayed as a result of… wait for it… Yes, that’s right, the coronavirus pandemic.

It was originally expected that we’d hear an announcement at Photokina 2020 in May, but with Photokina cancelled and half the world in a panic, there’s no telling when the lens might now be announced.

SAR’s source also says that the lens price will be around $4,000, which is a massive increase over the Sigma 14-24mm f/2.8 at around $1,400, and more than double the price of Sony’s own Sony FE 12-24mm f/4 G lens.

Also of interest, and this is something that seems to be picking up steam quite a bit over the last couple of years with ultra-wide lenses, it looks like the Sony 12-24mm f/2.8 will also allow for rear-mounted filters behind the lens. While there are a number of larger filter holders being released designed specifically for such ultra-wide lenses, I’m glad to see that rear-mounted filters are becoming a thing.

[via Sony Alpha Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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