Sony is bringing its ‘4D Focus’ α68 camera to the US and Canada…in three months
Dec 17, 2015
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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A month after releasing the α68 in Europe, Sony has announced that it is bringing its latest entry-level camera to the US and Canada, contradicting previous rumors that Sony was killing off its A-mount lineup.
As a refresher, the α68 uses Sony’s new 24 megapixel CMOS sensor with Translucent Mirror Technology, which allows users to capture up to 8fps with full autofocus without the need for the EVF to refresh after every shot—a downfall of many mirrorless cameras. Also included is Sony’s SteadyShot image stabilization and 4D autofocus system.
One thing worth pointing out is the lack of a metal lens mount on the α68. Instead, Sony opted for a plastic mounting ring, which sometimes leads to loose lenses down the road. To fix this, you can purchase Fotodiox’s TOUGH E-Mount, which replaces the plastic mount with only a few screws.
As exciting as this news might be for you A-mount users, don’t think you’ll be getting your hands on an α68 during the holiday season. Pre-orders aren’t set to begin until April 2016, with shipment set for April 2016.
The body only will cost $599 (800 CAD), while a kit version including the Sony 18–55mm f/3.5–5.6 will set you back $699 (950 CAD).
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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