Ricoh is releasing an “Urban” limited edition version of the GR IIIx with new focus and exposure modes

Mar 10, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Ricoh is releasing an “Urban” limited edition version of the GR IIIx with new focus and exposure modes

Mar 10, 2022

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Ricoh has announced a new Ricoh GR IIIx Urban Edition Special Limited Kit – bit of a mouthful. As the name suggests, it’s a new limited edition version of the GR IIIx which offers a metallic grey finish with a blue accent around the lens barrel along with some exclusive matching accessories. But it’s not just a pretty face. The GRX IIIx Urban, as we’ll call it from now on, also sports new exposure and focus modes that the standard GR IIIx does not have.

Other than the new exposure and focus modes – which will also be coming to the standard GR IIIx in a future firmware update – the specs are identical to the regular GR IIIx. And despite being a limited edition, the price difference over the standard model isn’t that bad, either. You’re only paying an extra $100 for your bragging rights.

As mentioned, even though the GR IIIx Urban is debuting new exposure and focus mode, those features will also be coming to the standard GR IIIx at some point in a firmware update that coincides with the release of the Urban limited edition kit, Ricoh says. So, yes, ultimately you are just paying for a new paint job over the standard model. As to exactly what the new modes are, here’s what Ricoh has to say:

  • Snap Distance Priority mode, a new exposure setting: Once the preferred distance for snapshots and the desired depth of field (DOF) are set in advance, the camera lets the user quickly and easily recall these settings. This setting is programmed to select the aperture, providing the depth of field used in pan-focus photography, making it particularly handy for quick snapshot photography.
  • Auto Area AF (Center) focus mode: Instead of covering the entire image field, this mode operates only in nine focus zones around the center of the image field, preventing the camera from focusing on unintended elements, such as a grassy field in the foreground of an image.
  • Enable AF mode shutter-release capability: When the shutter-release button is pressed halfway down, the user can lock the AF system only, without locking the AE system.
  • Snapshot mode: A distance setting of 11.5 feet (3.5 meters) has been added to the Snapshot mode; and a long press on the monitor during playback allows the user to instantly recall the playback function selection menu.

The Ricoh GR IIIx Urban Edition Special Limited Kit is expected to start shipping in April 2022 in limited quantities and will cost $1,099. Compared to the $999 price of the standard GR IIIx, that’s not a bad premium for a limited edition model. It’s certainly cheaper than what Leica charges for their shiny paint job limited editions. You can read the complete press release here.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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