DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Pantone reveals SkinTone Validated, the world’s first tech validated skin tone resource

Jan 11, 2022 by Alex Baker Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

The colour giant Pantone has announced the launch of the world’s first validation program for skin tones for technology. It’s called SkinTone Validated, and like its Pantone Validated scheme, allows computer screens, TV, mobile devices and printer manufacturers to have their displays tested to ensure that they authentically reproduce skin tones.

The program was launched in conjunction with BenQ and is based upon the pre-existing Pantone SkinTone Guide. “The new program will help provide confidence to companies and consumers that the colours they are seeing on the tested devices can authentically reproduce skin tones as defined by the Pantone SkinTone guide,” says Pantone.

The thinking behind the program is to help brands better represent equality and inclusivity, particularly in reference to accurately depicting different skin tones. The Pantone SkinTone guide itself is based upon thousands of human skin measurements and includes 110 skin tone colours.

“We look forward to working with companies across industries to realize skin tone colour accuracy in their products and services for a better and more accurate experience with their technology,” said Iain Pike, Director of Licensing & Business Development at Pantone.

Conway Lee, President of BenQ Corporation followed up by saying that “Pantone SkinTone Validated provides designers and photographers with products that realize authenticity in displaying real-world colours and accurately representing the world’s palette of skin tones.”

Photographers have long been preoccupied with achieving accurate skin tones and with Kodak’s Shirley card system being retro-accused of racial bias towards lighter skin. Hopefully, this will go some way towards resetting the balance.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Pinterest now uses AI to let you filter photos by skin tone History Of How Film & Camera Tech Evolved To Expose Different Skin Tones More Accurately Brazilian Photographer Embarks On Ambitious Project To Photograph Every Single Skin Tone Healthy skin tone – The Lighting Series #12

Filed Under: news Tagged With: Pantone, Racism, skin tones, skintone validated

Alex Baker: from diyphotography.net

About Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

« Watch: Landscape photographers shoot-off using only 70mm lenses
You might soon be able to customize your Instagram grid »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup

Recent Comments

Free Resources

Advanced lighting book

Learn photography

Recent Posts

  • This is why you should stop shooting music videos
  • First look at the Laowa Proteus Flex interchangeable flare optics
  • The Fotodiox RhinoCam Vertex shoots medium format images on L mount cameras
  • San Francisco filmmaker tracks stolen camera gear, police do nothing
  • Nanlite announces powerful AC-powered FC500B and FC300B LED lights

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy