No, Hipstamatic is not launching a real camera

Dec 15, 2023

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

No, Hipstamatic is not launching a real camera

Dec 15, 2023

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Join the Discussion

Share on:

No, Hipstermatic is not launching a real camera

It’s been called the biggest marketing letdown since, well, I don’t know. And people were certainly fooled, including a few camera websites out there. It appears that the hype surrounding Hipstamatic‘s rangefinder camera is nothing more than just that. Hype.

For a whole week (that’s forever in digital marketing terms), Hipstamatic has been teasing everyone with images of a sexy-looking Leica-rangefinder-esque black camera with a yellow button. Could they be creating a real camera, finally? Everyone asked.

But no, they aren’t. The ‘big reveal’ merely launched a new digital ‘skin’ design for their app which has several new features and updates, and tadaaaa! a subscription.

To say that people felt disillusioned is something of an understatement. Commenters stated, “I was really hoping this was going to be a physical rangefinder camera that we could load our year’s worth of film packs and lens settings into and have a true digital LOMO experience.”

Others said they would have bought a physical camera but never a subscription.

The new version 10 of Hipstamatic features a new analogue viewfinder and menu system that do mimic a classic rangefinder camera (I wasn’t aware that they had menus at all, but hey!). There is also a ‘develop later’ delayed developing option for those who hate the instant gratification of digital photography.

If you want to try out the new Hipstamatic skin and features, the subscription costs $4.99 a month or $29.99 for the year, available from the Apple app store or Google play.

You’re probably better off buying this Lego film camera, it’ll be more fun!

[via petapixel]

Filed Under:

Tagged With:

Find this interesting? Share it with your friends!

Alex Baker

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Join the Discussion

DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.

Leave a Reply

Your email address will not be published. Required fields are marked *

One response to “No, Hipstamatic is not launching a real camera”

  1. David Logan Photography Avatar
    David Logan Photography

    All the Hipsters got excited there for a minute 😂