Next Generation GoPro to be Announced at NAB-Las Vegas 2026, April 18-22
Apr 1, 2026
David Prochnow
Our resident “how-to” project editor, David Prochnow, lives on the Gulf Coast of the United States in Ocean Springs, Mississippi. He brings his expertise at making our photography projects accessible to everyone, from a lengthy stint acting as the Contributing How-To Editor with Popular Science magazine. While you don’t have to actually build each of his projects, reading about these adventures will contribute to your continued overall appreciation of do-it-yourself photography. A collection of David’s best Popular Science projects can be found in the book, “The Big Book of Hacks,” Edited by Doug Cantor.
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The time is nigh for the launch of the next generation of GoPro cameras; prepare for the GP3 GoPro invasion.
GoPro boldly announces its “new generation” of cameras, powered by the proprietary GP3 processor, which apparently does everything except make your coffee (firmware update may be pending). These new cameras boast more than double the pixel processing power, larger sensors, better low-light performance, higher resolutions, faster frame rates, improved audio, and longer runtimes. In short: if your current camera can do something, this one can do it twice as hard.
This all sounds delightfully intense and quintessentially GoPro. CEO Nicholas Woodman says customers wanted “more of everything,” so GoPro said, “What if we simply gave them ALL OF IT?” It’s the technological equivalent of ordering a small coffee and receiving a swimming pool full of espresso.
There’s also a big emphasis on durability and thermal performance, which is a polite way of saying: “Yes, you might still strap this to a helmet, crash into a tree, and film it in cinematic quality without the battery melting.”
A Different Kind of GoPro User
But the most entertaining part about the GoPro marketing for the GP3 cameras is the subtle identity shift. GoPro isn’t just for daredevils anymore, these camera’s are now targeting “professional creators.” That means somewhere, a filmmaker is about to use a GoPro in a serious production and insist it’s not AI-generated footage.
All of this will debut at NAB 2026, where engineers will use phrases like “next-level image quality” while the media skeptically nod thoughtfully.
Will these cameras revolutionize filmmaking? Maybe. Will they make your vacation footage less boring? Absolutely not, but now it’ll be boring in stunning 8K.
GoPro is a three-time Technology & Engineering Emmy® Award winner, honored by the National Academy of Television Arts & Sciences for outstanding achievements in camera technology.
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David Prochnow
Our resident “how-to” project editor, David Prochnow, lives on the Gulf Coast of the United States in Ocean Springs, Mississippi. He brings his expertise at making our photography projects accessible to everyone, from a lengthy stint acting as the Contributing How-To Editor with Popular Science magazine. While you don’t have to actually build each of his projects, reading about these adventures will contribute to your continued overall appreciation of do-it-yourself photography. A collection of David’s best Popular Science projects can be found in the book, “The Big Book of Hacks,” Edited by Doug Cantor.
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