We’ve seen a few advertising campaigns that went Photoshop-free (or at least liquify-free). The latest company to jump on the minimal-retouching bandwagon is MAC Cosmetics, which posted a product photo with unretouched female facial hair. The post provoked a flood of comments – and people love it! Well, most of them at least.
https://www.instagram.com/p/BnHnjZNAX7k/
https://www.instagram.com/p/BmlYCRngIR9/
As you can see for yourself, the photos show lips up close in order to promote a lip pencil and a lipstick. And in both of the images, you can clearly see the little facial hairs above the upper lip. Yup, all girls have them. It’s perfectly normal and natural, yet many girls are very self-conscious about it. Therefore, hundreds of commenters are thrilled about the promo images that are close to reality and show the skin as it really is, with its “imperfections.” But with some makeup to cover other “imperfections.”
There are some negative comments as well, but from what I have seen, they’re mainly aimed at the fact that other photos MAC shares are pretty heavy on Photoshop.
https://www.instagram.com/p/BnMxHuUgTNO/?taken-by=maccosmetics
Also, one Instagram user had an interesting observation that’s in a way similar to my view on this: “Isn’t it ironic that the purpose of this product is to mask your natural look and yet here we are praising and mac for showing a bit of natural hair…” The reply he got is also interesting and I agree with it up to a point: “I believe the purpose of this product is to ‘enhance’ one’s natural look not to mask. I think having the perception that makeup is meant to mask one’s look only creates a low self-esteem.”
I’m kinda on both sides here. It is a bit ironic to promote a “natural” look, yet to sell products that cover up that same natural look. Still, I believe it all depends on the person and how they choose to use makeup. If they are indeed moderate and just use it to enhance their natural look… Then I guess it makes sense. And after all, we don’t use makeup to cover the facial hairs. Either way, I hope that MAC will show more of the “natural” look, and that other similar companies will follow the trend.
[via Teen Vogue]
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