DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

2017 Pirelli calendar changes direction and shows beauty without retouching and makeup

Dec 4, 2016 by Dunja Djudjic 3 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

pirelli 2017

There is hardly anyone who hasn’t heard of Pirelli. Even us who can’t drive have heard of this tire brand – thanks to their famous calendar.

The company dates back to 1872, but the calendar was created in 1962. The sales had dropped, and they needed something to boost it. At that time, sexy girlie calendars were very popular among car manufacturers and mechanics. So Pirelli decided to create a calendar with semi-undressed women, but to raise it on a higher level. They hired fashion models and famous photographers – and the rest is history. For years, the calendar has been almost synonymous with soft porn. But they chose a different approach for 2016 and 2017 calendars. Instead of objectifying women, they empowered them.

In addition to selling tires, one of the goals of the calendar was to capture the changing cultural trends. Throughout the years, Pirelli calendar was known for portraying sexy supermodels, mostly nude or semi-nude. We can’t deny that the photos have always been professional and the models have been gorgeous. But, there have been many complaints that the photos in Pirelli calendars objectify women.

After decades of nude supermodels, Pirelli changed direction in 2016. They shot influential and powerful women regardless of their physical appearance. This issue of the calendar featured Yoko Ono, Patti Smith, Serena Williams and other inspiring women. And most of them were fully dressed. Annie Leibovitz did the photo shoot, and it certainly circled the “influential women” concept.

Pirelli Calendar 2016: Patti Smith

Pirelli Calendar 2016: Patti Smith

The 2017 calendar is another step towards the new direction. This time, the models were famous actresses. Nicole Kidman, Uma Thurman and Robin Wright are some of the actresses who posed for the 2017 Pirelli calendar. They are all beautiful, but their beauty was shown as is – with no makeup and retouching. Peter Lindbergh, the photographer of 2017 Pirelli calendar, said that “it’s a cry against the terror of perfection and youth”. He said he wanted to “free women from the idea of eternal youth”. For that matter, his photos in 2017 Pirelli calendar show some “imperfections”. But they all add to the beauty and character of these amazing actresses. And these “imperfections” are what makes them who they are.

Pirelli Calendar 2017: Nicole Kidman

Pirelli Calendar 2017: Nicole Kidman

The “no makeup” trend appeared a few years ago, and it’s growing. As Pirelli’s advertising executive said a few decades ago, the calendar’s goal was to capture the changing trends in culture. And when we look at the 2017 calendar, we can only agree that it is exactly what Pirelli did.

On their website, you can find the section Time Machine. It shows how the calendar has changed and developed through the years. And if you want to see the full 2017 calendar, you can find it here. A lot of calendar-related content is available on Pirelli’s website. But if you want to get the calendar – you have to be special.

What do you think about this year’s calendar? Do you like the direction in which Pirelli is going? Is there any other actress you’d like to see portrayed? Share your thoughts with us in the comments below.

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Famous musician Bryan Adams is shooting 2022 Pirelli Calendar This calendar will give you a photographic assignment for each day of 2017 Watch how technology changes: Kodak’s vintage commercial shows their innovation from the ’60s – the Flashcube This calendar shows the best days of the year to shoot the Milky Way in 2020

Filed Under: news Tagged With: actresses, Adobe Photoshop, beauty, calendar, Peter Lindbergh, Pirelli, Pirelli 2017 calendar, portrait

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

« Quick Tip: How to get X12 more time than the Sony camera battery
What I’ve learned in my first year of photography »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • How I shot abstract light orbs with a 360 camera and camera rotation
  • Color theory, RAW files, and RAW developers
  • Freewell K2 is yet another magnetic filter holder system
  • Apply to this Maldives resort to ‘win’ a 3 week job as Honeymoon photographer
  • Reviving a Legend: Repairing a Mamiya RB67

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy