How ‘Do What You Love’ Can Be A Realistic Career Option

Feb 16, 2015

Jenna Martin

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

How ‘Do What You Love’ Can Be A Realistic Career Option

Feb 16, 2015

Jenna Martin

We love it when our readers get in touch with us to share their stories. This article was contributed to DIYP by a member of our community. If you would like to contribute an article, please contact us here.

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To quote a recent article I read titled “Do What You Love” Is Horrible Advice:It’s easy to confuse a hobby or interest for a profound passion that will result in career and business fulfillment. The reality is, that type of preexisting passion is rarely valuable.”


If you haven’t read that article go ahead and take a trip over there when you get a chance…or not, if you’d rather not be fuming the rest of the day. The author is a great writer, with many other fantastic articles, but this one was just so…wildly inaccurate. I tried to just label it as one of those unfortunate things orbiting the internet, but it was just gnawing at me. How many potential artists are out there now, squashing their dreams because they’re reading fear-mongering articles like this on the internet?

Well hopefully not a lot, but still, the thought of some teenage kid selling his guitar because too many people told him music was a “hobby” and not a career choice just kills me. He’s a teenager. Anything is a career choice.

Of course people are all entitled to their own opinions, right?

Exactly, which is why I’m going to spout mine off right now.

Unconditional Support May Fade Fast…

As we’re growing up, we’re told we can be anything. We’re told we can be astronauts, painters, unicorn tamers and anything else our little minds can dream up. A 5 year-old proudly proclaims she’s going to be a “rockstar” and the adults laugh and smile and say, “My goodness honey, of course you are!”

Then somewhere down the line, we’re told to get real. We’re told to “get our heads out of the clouds” and start putting our efforts towards a feasible career. The idea of following our passion becomes a joke, and we’re told that art, in whatever capacity, is a hobby. People list off countless things they themselves are “passionate” about but could never get paid for, and then recite a mountain of inaccurate, old wives-tale statistics:

“You know you have a greater chance of getting struck by lightning than you do of ‘making it’ as an actor…right?”


Now there are two arguments here: 1.) Passion alone doesn’t get you anywhere, and 2.) Where is the market? If there is no one to pay you for it, even if you are good, how can you make a living?

And for those points I have two responses: 1.) The concepts of talent and passion are widely misunderstood, and 2.) There is always a market.

Now this is the part where many people will say I have entirely overstepped my boundaries and have finally reached the point where the advice I give new, emerging and struggling artists does them more harm than good. That in this era of realism, dreams serve the sole purpose of glittery fairy tales we tell our children until they reach puberty and then we shove a spatula and a job application in their hand while cynically smirking, “Life’s not fair, deal with it.”

Well, fuck that – and here’s why.


1.) Talent and Passion Are Not What You Think

Talent is no more than a word people use to describe a person’s skill level when they haven’t been around to witness first-hand the process of developing that skill. Musicians, dancers, painters, all of them, did you see their work when they first started out? They sucked. The hit wrong notes, had two left feet and couldn’t paint between the lines to save their damn lives.

They were absolute shit.

In fact, it wasn’t until they had already put hours and hours and hours of time in, before people started saying, “Wow, you’ve got a real talent for that.”

Because here’s the thing, while some people do naturally gravitate to box of colored pencils instead of a calculator, the act of producing art itself is still a skill, and I cant stress this enough – skills can be learned.

In fact, many features we take for naturally occurring personality traits (i.e. willpower, creativity, focus) are actually skills; all of which can be further developed with deliberate practice.

Quick side-note – I promise I’m not just blowing smoke up your ass and I would gladly link to peer-reviewed journals listing the relevant scientific data for all these claims, but it’s 3:30 in the morning and I just don’t want to. I will tell you though, that I have personally studied all of this, as I have a Master’s in Psychology, specializing in neurological processes and behavioral health. If you don’t believe me I encourage you to schedule an appointment with your local psychology professor.

Okay, so what does passion have to do with anything?

The word “passion” is far overused in today’s common conversation. You hear people say, “I’m incredibly passionate about rock music,” when what they really mean is, “I, like, really, really like this one band I saw in concert last week.”

Passion is not just a love for something, it’s an obsession: an obsession capable of motivating people to practice a specific skill for an unrealistic amount of time. All those things that people list off to you as examples of things they are “passionate” about but could never get paid for – they’re right! But those aren’t passions they’re just stuff they like…as a hobby. And yes, if photography is your dream job but you dedicate the same amount of time to it as you would to any other hobby, you absolutely won’t be able to find anyone willing to pay you for it. However, if you’re really passionate about photography, you’ll spend every waking second trying to improve. You’ll stay up late on YouTube researching various lighting setups and editing techniques, you’ll make your own gear when the real thing costs too damn much (like this underwater camera housing) and you’ll take classes and workshops (like this one regarding social media marketing for creative professionals) to further your skills, and all that extra time really adds up.

To put it bluntly, passion can get you everywhere, because it means you have the desire to put in a highly abnormal amount of work to excel at a particular skill; a skill, that when taken to a whole new level, is absolutely marketable.

So while you may suck right now, that’s okay, you already have the most important tool to producing amazing results. What you need now is practice and time.

Now on to my other point…


2.) There is ALWAYS a Market

The article above (along with countless others spanning the internet) lists one question as the one you should be asking when pursing your dream job: “Will people pay me for it?”

But that’s not the right question. Instead, what you should really be asking yourself is, “How can I prove to people my work is worth paying for?”

I’ll explain. Here’s a line I’m sure we’ve all heard many times: “Well maybe you should still get an accounting degree or something. You know… just in case.”

Ah, yes. If I had a nickel for every time I’ve heard someone give me “just in case” advice to prepare myself for inevitable failure…well let’s just say I’d own an impressive collection of jet skis by now.

See, you never hear people tell accountants to get another degree, “just in case.” No one ever tells med school students that maybe they should learn welding, or construction or some other trade skill so when this whole “being a doctor” phase wears off they’ll at least have something to “fall back on”.

The fact is, people only pay for things they either want or need, and when your passion falls into a field that meets an obvious market need, following it is completely acceptable. People need doctors. People need accountants. Supply and demand; it makes perfect sense.

Art, on the other hand…

Art is seen as a “want”, which means that people have a harder time understanding the market for it unless they themselves are a part of that specific target audience. Someone that would never consider buying a piece of art for $1000 will have a very hard time reasoning how anyone else could possibly make a living selling art for $1000.


But there surely can’t be a market for everything…

Yeah, actually, there pretty much is. You can make money doing virtually anything nowadays, provided you market it correctly. Ever heard of the NYC Naked Cowboy? He plays a guitar and sings songs in his underwear and a cowboy hat. And now he’s sponsored by Fruit of the Loom and has a net worth of over 2.5 million dollars.

Take that, guidance counselors of the world.

The point is, whether the market exists or not isn’t the problem – it’s real and it’s there. Reaching it is the issue. So develop a strategy – figure out what the hell you have to offer and how you’re going to get it out there. Who is your target audience? What value are you offering them? How do you explain to them that what your selling is going to benefit their lives in some measurable way?

I’m not saying that you can quit your day job, buy an art kit, take a modern watercolor class and begin a successful painting career next week – I’m saying that creating a career out of something you’re genuinely passionate about is a very, very real possibility, and contrary to popular opinion you’re not doomed to a life of waiting tables while you try and make something out of those “doodles” you’re always working on.

Put in the effort to hone your skills and create a comprehensive marketing strategy to sell the application of those skills. That, is how you begin a successful career of doing what you love.

And if you ever need someone to talk to, feel free to talk to me – I answer best through email or on my Facebook page, Jenna Martin Photography :).

About The Author

Jenna Martin is a conceptual photographer from Billings, MT. She specializes in creating alternate, dream realities through photographs. She also provides online training. You can follow her wonderful writings here, her facebook here and her twitter here. This article was originally published here.

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4 responses to “How ‘Do What You Love’ Can Be A Realistic Career Option”

  1. stewart norton Avatar
    stewart norton

    Great article. I read the other one mentioned here and was appalled at the attitude about not following your dreams. You made the same comparison I did, if every kids was told to put thier guitar down, cut thier hair and get a real job there would be no music, same for artists, writers, actors, dancers, comedians, film makers and of course photographers. As you said the people who don’t believe you can follow your dream either don’t have dreams themselves or lack the courage to persuse them,which to a degree is understandable as it can be a tough lonely journey but it just makes the reward of success even more fulfilling. One of my favorite speeches about this is from Neil Gaiman, anyone who is chasing an artist dream should watch in and be reassured and inspired.

  2. @thefilmcircuit Avatar

    This is a great article, but I’m still in the other boat. Everything you say is correct. I would totally encourage the young person with ‘talent’ to consider doing what they love for a living… but I’d still tell them to get a degree in accounting.

    There are so many examples of people with amazing talent who
    make other people goo gobs of money, but find they can’t afford to do what they
    love. Toni Braxton, EnVogue, most working actors and quite a few former staff
    photographers will tell you they ‘generated’ tons of money… they just don’t
    have any themselves.

    And don’t get me started about how many young ‘talented’
    people don’t want to do the work to become anything more than talented. (Sorry…
    that’s the former High School teacher in me coming out.) There’s math, history and
    lyricism in art, and it all becomes technique when mastered and filed away for

    An accounting class might have helped their art. A law class
    might have saved them at that juncture that seemed they were ‘making it big’…
    but wern’t. A background in business might help them innovate what they
    actually sell so they see more fruits of their labor.

    Sure, luck falls on the Naked Cowboy types, but more often
    people get locked in their velvet cages and ‘doing what they love’ becomes just
    a job. Especially if your imagination stops at the edge of the canvas and you
    can’t take it to another level.

    I know you mention, ‘you should take a social media class,’
    but for a young person, a social media class is an expense, a degree in
    Marketing is an asset. You’ve got a couple degrees, I’m sure they helped you
    leverage your art. ‘Talent’ (as you succinctly put it, the work no one has seen
    you do) with an unfair advantage in the marketplace, will make your business
    successful. Yes, marketplaces will come and go, but pricing, marketing,
    accounting, all of that is here to stay.

    Obviously the increasing price of higher Ed makes this an
    old timey conversation, but there’s a reason marketing campaigns, new musicians
    and other trends start on college campus’. It’s an amazing petri dish of
    experimentation, cross contamination and enlightenment. It’s a huge structured
    opportunity to network and grow. Whatever you do with your talent, get the hell
    out of my house (opps, Freudian slip. LOL)

  3. Hannes Nitzsche Avatar
    Hannes Nitzsche

    Great article, thanks for sharing it with us!

  4. James P Avatar
    James P

    Many interesting, educated and motivated people do not have one constant obsessive passion. For some, this elusive’ purpose’ may never truly appear. For others, it shifts too often. For others still, there are multiple competing passions, and becoming obsessed about one to the point of disregarding the others isn’t worth it. We are all just complicated apes. There is no inherent purpose that we are born with. Rather, some combination of our nurture and nature create a unique set of elements that we have as frameworks or viewpoints. Then, further education and experience can bring us closer to particular themes that seem to fit our nature. So, while many articles, books and life-coach entrepreneur types espouse ditching the day job to live one’s ‘true’ passion, most of us prefer more balance. Obsession, flow, passion–all wonderful in the right context, but not necessarily the end-all-be-all that they are usually hyped up to be. Thinking they are can ultimately lead to a lot of despair, especially for those unwilling to commit to or simply without this so called profound passion.