Other than shutting down its IGTV app, Instagram is bringing more changes to the video content on its platform. From now on, videos on Instagram will have auto-generated titles in over 15 languages. Sounds familiar? Yes, TikTok has this feature too.
Instagram made an announcement on Twitter, sharing that auto-generated captions will become available for all Feed videos. There are 17 languages for now, but Instagram promises that there are more to come. You will have the option to turn the captions on if you need them or turn them off if not.
We’re excited to share auto-generated captions for IG Feed videos.
Adding captions makes Instagram more accessible for those in the deaf/hard-of-hearing communities??. You will have the option to turn captions on (or off).
Available in 17 languages (with more to come). pic.twitter.com/DiaFa95o7U
— Instagram (@instagram) March 1, 2022
Now, should I say that TikTok did it first? Instagram’s currently greatest competitor introduced the same feature around this time last year. And this isn’t the first time Instagram has stolen looked up to TikTok. In 2020, Instagram launched Reels, a feature that’s basically the same as TikTok’s recognizable short videos. Then Reels got the Remix feature in 2021, something that’s called Duet on TikTok. Later last year, Instagram expanded its search to look like the one on TikTok.
Of course, in the case of both TikTok and Instagram, adding captions makes it easier for the hearing-impaired to watch videos on the platform. So while it’s another TikTok-inspired feature, it’s at least useful and inclusive for a broader community – so kudos to both platforms for adding it.