Insta360 teases a new camera to be announced on March 22nd
It’s been a minute since Insta360 launched a new camera. Or at least, since they’ve launched one that appears to be of the action variety alluded to in the teaser video below that was posted to Insta360’s YouTube channel today. Insta360 has said nothing about what’s coming, beyond the “built to adapt” tagline and the March 22nd, 2022 date.
So far, the only camera in the Insta360 lineup that could be really considered “adaptable” is the Insta360 ONE R. We’ve also got the obvious symbolism in the image above as well as the YouTube thumbnail, both of which offer a striking resemblance to the ONE R. When you add these factors along with the style of the video, the implication seems pretty obvious to me!
If you’re not a user of the Insta360 ONE R, you might not know what I’m talking about with that YouTube thumbnail silhouette, but it does look an awful lot like the rear view of the Insta360 ONE R with the 1″ Leica mod attached! The strange configuration of the windows in the image at the top of this post also mirrors the layout of the camera, too.
Naturally, the conclusions formed from the video could be entirely wrong but Insta360 tends to work on a two-year cycle. The Insta360 ONE X was released in 2018 with the Insta360 ONE X2 in 2020. The Insta360 GO was released in 2019 with the Insta360 GO 2 launching in 2021. The Insta360 ONE R was launched in 2020 and we’re coming right up on that two-year mark, so it seems logical that a successor might be on the way!
Of course, it could be something entirely new, too. Insta360 has a habit of doing stuff like that. I guess we’ll find out in a week!
What do you think is coming?
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.